ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? If your buyer digests content aligned to a later stage of the journey, that’s indicative of him/her being closer to “sales-ready”. And we all remember wondering….but but how will they make money?

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

JULY 16, 2015

It’s always a sales call. However, sales teams, please use them wisely or their power will backfire on you. I almost didn’t answer the phone because I thought it may be a sales call, but I was also expecting a call today from a 415 number, so I answered it. When to make that first sales call? Seriously. Big mistake.

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

AUGUST 9, 2011

It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100