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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Why Should a B2B Sales Company Have a Facebook Page?

Sales Prospecting Perspectives

There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. I''ll highlight just a few main points. 1. In addition to searching within a general search engine, most younger generations now search for companies on - that''s right - Facebook. On Facebook, you can! Newsflash: it doesn''t have to be that way! Show it!

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. But in the end, the goal is the same — sales. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

How to Reach More People on Facebook without Spending Any Money

Haley Marketing

spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. And while certain reports are saying organic reach is down , by following this simple strategy, you can reach a sizable portion of your Facebook audience without spending additional money on boosting posts. Facebook updates too frequently for this to stick around forever. Great Content.

Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. ” Now, what is the source of Facebook’s growing revenues? At least in the near term, Facebook’s prospects seem bright. You and me.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Convert Facebook Likes into Sales with These 4 Simple Steps

Vertical Response

Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. But is all of that engagement leading to increased sales? There’s no direct path from a “Like” to a sale, so you must master the gentle art of shepherding your fans through your sales funnel. Create Facebook-exclusive offers.

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

Contently

Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. Let’s start with Facebook. Snapchat as TV.

How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Facebook’s latest move just the tip of the privacy iceberg

grow - Practical Marketing Solutions

This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. In any event, this is a bold move by Facebook to turn your private web browsing history into advertising gold.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius is shutting down Facebook next week.  . Darius has a cool job. But the dude didn’t stop there.

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

One candidate is,  “Should my company have a Facebook page?” The company has whacked-out expectations about how sales will increase once they have a Facebook page. So how do you decide if a Facebook page should be a priority for your company? Here is the business value proposition for Facebook in one sentence: “Come waste time with me.”

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

Facebook Mistakes and How to Fix Them

WindMill Networking

Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness.

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Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Facebook Stats. million Facebook users, 12.1 Faceboo

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. This has caused many B2B companies to even question if Facebook was the social network for them.

Is Monetization Killing Facebook?

B2B Marketing Traction

Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Did monetization kill Facebook?

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why …. Content is the new collateral.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. To me, social selling for B2B inside sales is using your resources to your advantage. Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication

The Corporate Battle of the Facebook Likes

grow - Practical Marketing Solutions

Here’s what I dreamed up: Perhaps they have research that shows there is important value in the appearance — “ the social proof ” — of having lots of Facebook Likes versus competitors. Some studies have come out equating Facebook fans with a dollar value. I am skeptical about these generalizations but maybe they have some new market insight about this potential.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects. Making dynamic updates to Facebook ads.

Ads 42

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. Within two months, sales topped $20,000 a week. in 1997.

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

Junta 42

In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. Pressly: The Starter’s Guide to Sales Enablement: It’s no secret that sales and marketing departments have a complex relationship. This week’s show. Image source. How do I subscribe?

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

Contently

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages.

10 Fast Facts About Facebook

It's All About Revenue

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field. 425 million users took advantage of a Facebook mobile product in December. Now it’s here. The Costs.

Why The Nitty Gritty Posting Mechanisms of Facebook Matter

Sales Prospecting Perspectives

When I see a post on Facebook with an incredibly long, UTM riddled link. The fact that you’re even using Facebook is a blessing. But if you just invested a mere extra two minutes per update to optimize that post for success, over time you’ll see your Facebook metrics improve. Each day, 1,500 possible stories are filtered through an average Facebook user’s News Feed.

How to Optimize Facebook Video

WindMill Networking

Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. Facebook

How to Write Blog Posts that Get Shared on Facebook

WindMill Networking

Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. Facebook

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Keep your bet on Facebook’s dominance … for now

grow - Practical Marketing Solutions

common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” ” Or it might come from scanning headlines about Facebook’s slowing penentration among America’s youth. Stay tuned.

3 Things You Can’t Do on Facebook Anymore

Vertical Response

Facebook is always making updates to its site. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating. Planning to run a contest to boost the number of likes on your Facebook page?