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Book Review: Blogger -- Beyond the Basics


If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.

Best of 2009 (So Far): Social Media Marketing, Part 3


While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging

Best of 2009 (So Far): Cool Web Tools, Part 2


PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.

Best of 2009 (So Far): Cool Web Tools, Part 1


Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. It includes features like a People Sidebar for staying in touch with your social connections, an integrated RSS feed reader, blog editor and web clipboard. Looking for a slick tool to easily build branded widgets? Low-cost video production?


Best of 2008: Cool Web Tools, Part 1


WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


First, my toolset: RSS Reader from Google. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. RSS Share for Google Plus and Google Reader. One,  It brings your RSS feeds right onto your Google+  streaming page, where you can review your news and share interesting articles to your circles, then re-share via other social networks with the previously described extension.  Facebook and Twitter.   The easy ones.  Well sort of.

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Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

If you would like to see your blog depicted on a future Blog Tree infographic, simply “Like” Eloqua on Facebook and tag yourself in the image. Fruit for Your RSS Feed [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. The social Web is a noisy place. Eloqua focuses tirelessly on visual communications. New ones.

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Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

Why Content Shock is coming to a Facebook ad near you

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If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. Click here for the show’s RSS feed – for Android listeners.

Social media strategy leaders: Tory Starr


At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. EDUCATION.

SOCi allows me to load up on topical social content and then let go


That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations. People love to learn and grow. Like this post?

How Facebook changes our behavior

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” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior. Recently, Facebook demonstrated how it can alter our moods by manipulating our content. How we are being “trained” on what to post on Facebook. Seriously.

Search isn’t about search anymore, it’s about social


Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Facebookers : Everyone in the entire world is on Facebook. Facebook, Twitter, Google+ : You’ve probably got these sorted out already; though I seriously doubt that you are actually doing anything with Google+, though you should be. Influencer Outreach. Do it!

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Click here for the show’s RSS feed – for Android listeners. Facebook and Snapchat and content wars. OH MY! WOWZERS.

Why RSS Is Still Important for Your Business


In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Yup, RSS feeds. Search Engines.

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Understanding the moving target of Facebook reach

grow - Practical Marketing Solutions

In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? — New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences. Agora Pulse article on Facebook reach.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Share this on Facebook.

If I were the King of Facebook …

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Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight? Why is Facebook advertising no better than TV?

How Teenagers Would Re-invent Facebook

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Below, they have offered their free content for you about ideas they have to re-make Facebook. And now here is how our teenagers would re-invent Facebook if they ruled the world. “If I could change one thing about Facebook to make it much more fun and useful, I would add video chat/conferencing. This is a way of boosting the amount Facebook user time. Thank you! 

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Facebook alternative network Ello turns nasty

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Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz  launched an attack on its rival  and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? Is Facebook exploiting disadvantaged people for economic gain? Let’s GO! Get over it.

Your corporate website needs to become a trap


The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Be sure to allow your web metrics and and referrer data to define which platforms those are and not just the ones you like using the most — that’s hubris. 4) RSS Subscription — At the very least, your site should have a news section.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Facebook. Ways to Filter Your RSS Feeds. RSS is easily one of the best things to happen to web publishing in the past 10 years. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. Weve also taken a look in the past at automatic filters such as Feedhub ( our coverage ) which learns from your behavior to suggest posts, or AideRSS ( our coverage and here ), which uses outside metrics to determine which items in an RSS feed are the "best." not via an RSS reader).

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100+ Blog Directories and RSS Sites for Promoting Your Blog


But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. 100+ Blog Directories and RSS Submission Sites.

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My social media marketing posts from 2011


Read more… Blog so you can be taken completely out of context — In a world of excerpting, RSS –reading, sharing, retweeting, and sharing shares, simply all of the breadcrumbs required to bring a reader down the road back to you, your brand, and your sales channel needs to be contained not only in that blog post but also in that tweet, if possible. call this “fire for effect.”

Forget Facebook; keep your fans to yourself!

Confluent Forms

For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. They have willingly made Facebook the owner of their relationship with their fans.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. FT FacePress II – Pushes new blog posts to your Facebook Fan page using Facebook’s mobile e-mail address. RSS – This isn’t a plugin but a feature that comes with WordPress. Users can subscribe via RSS and have new posts pushed to their RSS reader.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. They will send sections to you each day via RSS feed. Find speed dating events all over the world with this RSS feed.

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100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. They will send sections to you each day via RSS feed. Find speed dating events all over the world with this RSS feed.

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. The B2B pages I’ve seen on Facebook are broadcast focused. Why not?

Google has carnal knowledge of social


Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends. In the past, this was not the case. Like this post?

The Needy Social Media User and How To Approach Them

WindMill Networking

Social Media Psychology communication connections content Facebook followers internet marketing Photo potential primary reason RSS sales start strategy the social time United States update Website How many needs can you satisfy yourself; without the support and help of others? Social media proves that people need to be needed, to be loved, to be paid attention to. It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than … Continue Reading.

What are the most reliable content channels to connect with customers?

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With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Facebook fans. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. Facebook. 1. What is the open rate on an RSS feed? Facebook.

The new psychology of content consumption

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Facebook’s random acts of strategy. Does Facebook need to be regulated by the Federal Communications Commission like other broadcasting channels in the U.S.?  Is the rapid development of technology exceeding a government’s ability to understand it and discern possible threats and opportunities? Click here for the show’s RSS feed – for Android listeners.

Are you ready for the mega-shift from social media to private media?

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Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media. 98 percent.

My Top-5 Most Compelling Apps


It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. And, as if that weren’t enough, you can plug in all your RSS feeds and they can then get buffed into your buffer queue. also automatically queue up all of my blog posts and articles via RSS. Circloscope. Scrubly. Buffer.

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How Social Media, Content Transform Marketing from Expense to Investment


One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

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How to Get More Blog Traffic – Real World Data


But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Every blogger wants more traffic. How to get it? Social media is important.