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15 B2B case studies show how content marketing drives ROI


21% say they are successful at tracking ROI (source: Ad Age ). They show how content marketing drives ROI with B2B businesses who: Know their audience. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Who is succeeding and why? million. million.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. As the exhilaration of taking on this new, exciting responsibility of managing your brand’s Facebook channel dwindles, you’re becoming acutely aware of the expectations you and others have set for this initiative.

How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Annual.

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7 case studies prove mobile ROI to healthcare marketers


However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI. If the devices were $100 each for 150 clinicians at $15,000, which would also be conservative, the ROI would be 64-to-1.

47 Superb Social Media Marketing Stats and Facts


ROI is still tough to measure. 80% of marketers use these as primary success metric; 56% base social success on website traffic. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). Audience size (61%) and website traffic (56%) round out the top three.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million. million.

7 Tactics that Are Working for B2B Lead Generation Today


Social sign on today is a preferred method and most prospects will be happy if you let them sign in with their LinkedIn or Facebook login rather than have them fill out the same data fields over and over. If you are spending time, effort and valuable resources on generating good content, you need to see the ROI. Take a brand that every American homemaker knows—Betty Crocker.

5 Steps to achieve Lead Generation ROI

B2B Marketing Insider

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. One specific tool that would be useful is a ROI calculator [link]. Cheers! Truely.

Let’s Celebrate the 2017 Markie Awards Finalists!

It's All About Revenue

There were three common themes with this year’s entrants: more stories about the use of data for insights and personalization, stronger ROI metrics speaking to the value they are receiving from Oracle and accolades for the teams who made them successful including their services teams, our partners and Oracle Marketing Cloud employees. Best Use of Insights & ROI. Cisco.

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

Fearless Competitor

on a 10-point scale, where 10 represents complete satisfaction with ROI. “We Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Editor’s note: Facebook is way too high and blogging is way too low.

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Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Online Marketing ROI. Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Site Traffic : Lead Ratio. Mobile Traffic. Sales Revenue.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. ” Facebook has become the (far more successful) second coming of what AOL was back in the early 90s. Or that 73% of U.S. And 73% of U.S.

60 Marketing Acronyms Every Industry Pro Should Know


Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. A U.S.

See What Content Marketing Success Truly Looks Like

Junta 42

By enabling consumers to see their own interests reflected in the content they receive, interactivity can deepen engagement and drive greater brand satisfaction. On the day Traction News was listed as a Google News provider, website traffic went up 534%. Winner: Best Content Marketing ROI/Measurement Program; Finalist: Content Marketing Project of the Year). nsfavourites.

87 New (Really) Marketing Automation Stats

Marketing Action

Kapost, Content Marketing ROI , Jun 2012). Aberdeen Group, Analyzing the ROI of Video Marketing , Jan 2014). Email marketing has an ROI of 4,300%. Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. DemandGen, Calculating the Real ROI from Lead Nurturing , Aug 2013).

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The Ultimate Dictionary of Marketing Terms You Should Know


Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 35) Facebook. 1) A/B Testing. It's a U.S.

20 Handy B2B Lead Generation Resources


It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. A Cisco study found that by 2019, 80 percent of all consumer Internet traffic will be from Internet video traffic. The targeted marketing effort was able to achieve a 300 percent ROI and resulted in 140 qualified leads. Xeikon.

77 Blogging Stats to Improve Your Blogging Strategy


of HubSpot users attribute an increase in traffic to blogging activities. Only 41% of marketers are sure that they can adequately measure their social media ROI. 86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. Good news for those marketers who have chosen to prioritize blogging: they are 13x more likely to enjoy a positive marketing ROI.

Social CRM Prompts Skepticism

Manhattan Marketing Maven

Part of the hesitation is uncertainty about access to reliable data, doubts about dealing with Facebook , Twitter and their ilk and confusion about the ROI of undertaking a labor intense social CRM effort.      The leading business goals of social CRM are lead generation, community building, brand awareness, marketplace intelligence, increased web traffic and customer satisfaction. There’s a lot of talk about social CRM but much less action. are either evaluating social CRM or doing it informally, whatever that means.  

20 Handy B2B Lead Generation Resources


It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. A Cisco study found that by 2019, 80 percent of all consumer Internet traffic will be from Internet video traffic. The targeted marketing effort was able to achieve a 300 percent ROI and resulted in 140 qualified leads. Xeikon.

WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus

WindMill Networking

I need to know the ROI.” If this is you, or your boss, you’re not alone. A recent study revealed that 450+ marketers across a wide variety of industries and levels of social marketing experience identified the struggle to address the question of ROI in social marketing as their number one challenge. Lack of clarity around ROI is not the only area where folks feel clueless.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. Q: You work at a company that supplies electronics assembly equipment. They quickly get it. and Italy.

B2B marketers are stumbling in the dark

delicious b2bmarketing

So we do also need to know whether the "best" sellers (like IBM sales staff who blog) are getting down and dirty with this digital stuff, or should we just leave 90%+ of UK sellers on the phones and in the traffic jams (where they belong!) - and get on with some more "marketing"? Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset. Nice one.

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Integrating Social Media and Search

B2B Marketing Insider

But combining these techniques can provide tremendous uplift in results and ROI. My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

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My Leads Went Where??! – Lead Generation Horror Story #1

B2B Lead Blog

Is web traffic down? An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand. A loss of customer satisfaction, an influential rant somewhere turning folks away? In the day to day challenge of lead generation, numbers matters. Metrics matter. A new vendor?

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Chart: Want to Improve Customer Satisfaction? Show, Don’t Tell: The CEO Perspective on Social Media #ROI #socialmedia. RT @MarySicard: Small biz w/ blogs receive 55% more traffic than small businesses that don’t blog. Measuring ROI for #B2B Marketing and Biz Dev: Results of my auto tweeting experiment. Chart: Over 50% of Worldwide Facebook Users Use Facebook at Work (Source: F-Secure via @/eMarketer). Chart: Over 47% of Web Traffic to B2B Sites Is Direct (Source: @LeadForce1). Monday. This is in addition to the ones I send manually. Friday.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco.