Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28