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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

This helps you tailor your content accordingly to suit their needs to boost your ROI and engagement. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

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Top seven chatbot platforms and tools available

ClickZ

Its AI-powered chatbot understands natural language and helps serve precise answers to customer queries, deliver 24/7 customer support, easily scale your support team efficiently, and improve your customer satisfaction (CSAT) score. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Product USP. Customization.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

What Works in Online Marketing survey, 40% of SEO agency respondents (114 out of 284) indicated that they were not sure about their ROI from on-site content marketing efforts, and 43% (123 out of 289) weren’t sure about ROI from their off-site efforts. How can analysis help you figure out what goals you want to set?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

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Why You're the Key to Social Media Success

Convince & Convert

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. DMs can only be sent to your followers. DNS: Domain Name Server.

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20 Handy B2B Lead Generation Resources

PureB2B

It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. A Cisco study found that by 2019, 80 percent of all consumer Internet traffic will be from Internet video traffic. Kissmetrics. ServiceMaster Solutions.