ViewPoint

JUNE 8, 2012

Social Megaphones, Trustability and Great Customer Experiences. Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. Additional Resources: Is Sales 2.0

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Return on marketing and sales investment.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media. The Impact of Mobile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

APRIL 28, 2015

A visit to the prospects’ Facebook page will provide a glimpse into their personality. If you find they don’t use social media very much you can be a little more traditional in your approach. There are so many resources on the subject of sales execution that I am not going to cover sales methodology and tactics here.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JULY 11, 2013

Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Do you have a resource from your sphere to share? Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120