Content Marketing Institute

DECEMBER 19, 2018

The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram. The Shine website , which focuses on “research-backed content around confidence, daily happiness, mental health, and productivity,” also includes a series of Won’t You Be My Neighbor? Register by Dec.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount.

Google 154

Google Tools Best Practices Planning 154

Convince & Convert

SEPTEMBER 7, 2011

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. Follow him on Twitter @jthandy.

Curation 166

Curation Research Sample Click Rate 166

Spiralytics

MARCH 27, 2024

Build an appealing portfolio to show writing samples. Skills Needed Research – Writing isn’t just about creating something catchy for readers. This is where thorough research skills come in. How are they at researching, planning, and executing content projects? It should also present accurate information.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Buffer

NOVEMBER 2, 2022

So, to test my hunch, I spent a few months researching. I condu c ted a mix of third-party and first party research. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). This was just an anecdotal feeling, nothing more than that.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Hubspot

FEBRUARY 12, 2020

Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. It's not official until it's #FacebookOfficial.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Unbounce

JUNE 28, 2022

Instagram, Facebook, and Pinterest all offer in-app shopping experiences. According to Facebook Insights, 81% of shoppers research products on Instagram and Facebook before purchasing. Source: Starbucks/Twitter. Source: ComScore State of Retail. Here’s how to increase your social commerce sales. Source: Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

SendX

MARCH 16, 2021

Based on research 93% of all our conversation is nonverbal. From social media icons (Facebook, Twitter, Pinterest, Instagram, etc.), Did you ever try to utilize infographics in an email marketing newsletter before? If you didn't, then I have news for you to shock you right here. I encourage you to use your creative ideas.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you. Survey research.

Research 48

Research Service Planning Ideal Customer Profiles 48

Marketing Insider Group

JUNE 18, 2015

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Research Indicates Customers Talk ‘Social Media’ Better Than Small Businesses. Source: Twitter). Picture this.

Content 100

Content Small Business Marketing Social Media Opt-out 100

Martech Advisor

JANUARY 24, 2020

57% of Facebook posts get more likes while 33% get shares and comments if they have emojis in them. Nearly a billion emojis are sent every day on Facebook. Research Your Audience's Emoji Usage. Test your emoji marketing campaigns on a sample audience to ensure they know what the emojis mean. According to HubSpot : 25.4%

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Biznology

NOVEMBER 23, 2016

First, they matched the Twitter handles in the business record to those in the consumer database. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. He explained that Stirista already had a massive database of B2B and consumer records. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? As everything in the world, eCommerce marketing is about proper timing and proper content”, - marketing department head at Ivory Research claims and we can not agree more.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

The Lead Agency

OCTOBER 30, 2017

So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. Research your Competition. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Show off your employees. Your employees are important to you.

Social Media 74

Social Media Practices Media Allocation 74

NuSpark Consulting

MARCH 30, 2016

In fact, research has proven this to be true. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Twitter Hashtag Promoted Tweets. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, BuzzSumo is a social media research tool. In addition to providing solid backlink data analysis, the tool is popular among SEO teams for keyword research.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends.

Campaigns 142

Campaigns Examples Design Planning 142

Contently

OCTOBER 9, 2019

According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. You know what’s better than getting a list of keywords your audience uses on Twitter? You want to keep it fresh and have a good sample size.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Inbox Insight

NOVEMBER 17, 2020

By using first and third party behavioral data, you have the advantage of context, and you can drill down into the exact topics prospects are researching, allowing you to position your brand as a market leader when they are looking for solutions. SEO and PPC.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Hubspot

AUGUST 24, 2018

UK, and Canada who they believe are over-censored on Facebook: Conservatives. Nearly half of respondents across the board -- an average of roughly 43% -- answered "none of the above," indicating that they might not think Facebook is over-censoring anyone. We posed the same question about Twitter to 671 people across the same regions.

Social Media 62

Social Media Media Sample Twitter 62

ClearVoice

NOVEMBER 7, 2019

She heard — and thus applied — for the opportunity after seeing a call for writers on Twitter. And when she thinks back on most of her work over the past five years, she says she’s found them by searching keywords on Facebook and Twitter: Subscribe to Facebook groups, e-newsletters and listserves — yes they are still a thing!

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Convince & Convert

JULY 16, 2013

That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media? On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Marketing Graham

JULY 25, 2020

According to research by Harvard Business Review, the value is very little. Half the participants were invited to like a new cosmetics brand on Facebook. All participants were then given coupons for a free sample – redemption served as a proxy for purchasing. What’s the value of a Like on social media?

Multi-Channel 52

Multi-Channel Social Media Sample Lead Scoring 52

NuSpark Consulting

JUNE 1, 2018

It’s best not to guess when you’re doing this, so market research or surveying former clients is a good way of finding out what works. Other content assets proven to work at this stage of demand generation include product webinars, case studies, data sheets, targeted newsletter, demo videos, product samples or free trial periods.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Buffer

DECEMBER 15, 2021

At Buffer, we ultimately decided we wanted a candidate who is skilled at organic Twitter, who has specific experience in our industry, and who is strong in community management (but not necessarily customer support, since we have resources for that). We chose to ask people to respond to a few sample tweets.

Social Media 85

Social Media Work Management Marketing Management Process 85

Digital B2B Marketing

APRIL 4, 2013

However, if you don’t question what you see, read or hear, you will fall prey to new “research” or the bevy of experts peddling “solutions” that benefit them more than you. Question Research. If new research says B2B buyers rely on social media, dig into the survey. Question it.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Conductor

DECEMBER 21, 2021

According to ABI research, more than 120,000 stores will use AR in 2022, and top eCommerce platform Shopify is helping retailers create or improve their AR capabilities. Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Convince & Convert

DECEMBER 9, 2015

The study also surveyed a sample of 150 creators sourced from IZEA’s database to ensure the sampling included those who use Sponsored Social as a profession, as opposed to a hobby. sampling of 1,003 consumers, ages 18-70. Short Form Content Dominates the Sponsored Social Landscape for Creators.

Budget Programs 102

Budget Programs Sample Word of Mouth Advertising Agencies 102

Buffer

MAY 6, 2019

We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Sprout Social

MARCH 24, 2020

To wrap things up, let’s look into some sample scenarios where SWOT analysis would be particularly useful. That said, figuring out whether the initial investment makes sense requires some serious research. Here’s a sample SWOT analysis as it pertains to exploring a new network (for this example, we’ll use TikTok).

SWOT 88

SWOT Paid Content Analysis Social Media 88

Ontraport

APRIL 14, 2021

Because brand exposure is fueled by strategic partnerships — and developing those partnerships takes a lot of research, time and persistence — you’ll first want to come up with a list of people and publications you’d like to partner with and a plan for making it happen. These connections don’t just happen automatically, though.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Lead generation. Competitive analysis. Customer service.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

Hubspot

JULY 19, 2018

It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S. Twitter released an request for proposals to study the " health " of its network and began sweeping account removals. Survey sample = 375 internet users from the U.S.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55