Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Unbounce

JUNE 28, 2022

Instagram, Facebook, and Pinterest all offer in-app shopping experiences. Then, survey your audience to find out where they like seeing your posts. According to Facebook Insights, 81% of shoppers research products on Instagram and Facebook before purchasing. Source: ComScore State of Retail. Source: Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Our survey found that 80% of consumers say that brand familiarity (i.e., did TikTok really make me buy it?). About the Data.

Buy 143

Buy Brand Identity Branding eCommerce 143

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you. Survey research.

Research 48

Research Service Planning Ideal Customer Profiles 48

ClearVoice

SEPTEMBER 15, 2023

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Inbox Insight

NOVEMBER 17, 2020

In our recent survey of 200 senior marketers in the UK and US, we discovered that the biggest challenge when using intent is being able to action on insights gathered , and making data meaningful. By using intent data to market to prospects on social, you can gain insight into their interests, research areas and pain points.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Hubspot

NOVEMBER 24, 2020

Because we (unfortunately) can't predict the future, we decided to survey a sample of nearly 300 general consumers about their holiday shopping plans. As part of the Lucid survey, participants could check all the boxes related to how their holiday shopping would be impacted. 3 Pivots Holiday Shoppers are Making in 2020.

eCommerce 101

eCommerce Budget Programs Planning Customer Surveys 101

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Sample review: “The software, analytics, and support are amazing. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. (Marketing can’t be automated.)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. How do you research personas? A sample persona.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Convince & Convert

DECEMBER 9, 2015

For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. The study distributed an online survey to a nationally-representative U.S. sampling of 1,003 consumers, ages 18-70. 2015 State of Sponsored Social Report.

Budget Programs 102

Budget Programs Sample Word of Mouth Advertising Agencies 102

Hubspot

APRIL 23, 2020

As we brainstormed how to start our research, we had a few inputs to work with. With the combination of 1) a target audience, 2) an understanding of high-performing content types, 3) timing, and 4) our additional user research, we wanted to create a remarkable go-to resource for marketing managers building their strategies for the year.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

B2B Marketing Directions

OCTOBER 13, 2019

The New York chapter of the American Marketing Association has just published a research report that should be required reading for marketers. part of the research consisted of two quantitative surveys and several interviews with marketing leaders. The second survey polled 508 U.S. consumers and U.S.

Planning 49

Planning Advertising Agencies Paid Search Agency CMO 49

Marketing Graham

JULY 25, 2020

According to research by Harvard Business Review, the value is very little. Half the participants were invited to like a new cosmetics brand on Facebook. All participants were then given coupons for a free sample – redemption served as a proxy for purchasing. What’s the value of a Like on social media?

Multi-Channel 52

Multi-Channel Social Media Sample Lead Scoring 52

NuSpark Consulting

JUNE 1, 2018

It’s best not to guess when you’re doing this, so market research or surveying former clients is a good way of finding out what works. Other content assets proven to work at this stage of demand generation include product webinars, case studies, data sheets, targeted newsletter, demo videos, product samples or free trial periods.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Convince & Convert

MAY 25, 2014

Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue. Don’t make prospects switch environments If someone is on Facebook, there’s a reason for that. They WANT to be on Facebook.

Conversion 166

Conversion Privacy Policies Conversion Rate Work Management 166

Hinge Marketing

OCTOBER 26, 2020

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. Sampled Both Buyers and Sellers. Facebook is making a surprisingly strong showing with a third of A&FS buyers using it for business purposes.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Digital B2B Marketing

APRIL 4, 2013

However, if you don’t question what you see, read or hear, you will fall prey to new “research” or the bevy of experts peddling “solutions” that benefit them more than you. Question Research. If new research says B2B buyers rely on social media, dig into the survey. Question it.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Conductor

DECEMBER 21, 2021

According to ABI research, more than 120,000 stores will use AR in 2022, and top eCommerce platform Shopify is helping retailers create or improve their AR capabilities. A Deloitte survey of 15,000 consumers indicated that 76% want to use AR as a tool in their everyday life.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

RDW Group

APRIL 19, 2016

A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker. The survey analysis included about 1,400 employed millennials (ages 20-35). social media.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Hubspot

JULY 19, 2018

It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S. According to our data, the survey largely says: No. In our survey of 542 internet users across the U.S., Survey sample = 375 internet users from the U.S.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

Content Standard

MAY 19, 2017

New research suggests that likes, one of the key features of platforms like Facebook, have minimal relevance when it comes to predicting consumer behavior. Survey Says Likes Don’t Matter. Then, both groups received a coupon for a free sample. But are these assumptions accurate? Not at all.

Social Media 75

Social Media Facebook Click Rate Advertising Agencies 75

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook? ” white paper.

Social Media 140

Social Media ROI Media Correlation 140

Porch Group Media

FEBRUARY 4, 2022

When asked, “How many months before your most recent move did you start researching each of the following: mortgage, home insurance, home inspection, moving services?”. Millennial vs Total: Whether or Not Research was Conducted for Services. NextDoor, Facebook) 24% said information received by mail. Research Methodology.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Statistics Internet Marketing 52

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Researching. On a high level, we figure out what our audience wants to read by studying our blog post data and sending surveys to our subscribers.

Process 111

Process Lead Ranking Content Marketing Planning 111

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Google Analytics 360 was adopted for marketing operations and analytics by more of the companies TBR surveyed than competitive products from SAP, Adobe, Oracle, IBM, and SAS.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Optinmonster

NOVEMBER 20, 2023

It’s a state of mental overload where people put in a lot of effort to research, find, and compare two or more products. Most people look for coupons before they buy: In 2021, CouponFollow surveyed over 1,300 Americans to survey the latest shopping trends. save money or earn free shipping) to make an instant buying decision.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

ClearVoice

FEBRUARY 12, 2020

Market research — when you’re trying to gauge people’s perception of a brand. Market research — customer insight interviews. Customer satisfaction surveys — solicit people’s opinions. Don’t encourage lengthy answers to every question (especially if this is a survey situation). In marketing research.

Ideal Customer Profiles 77

Ideal Customer Profiles Opinions Customer Satisfaction Budget Programs 77

Porch Group Media

APRIL 2, 2019

More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. In another survey from Curalate, 52 percent of respondents discovered a new retail product on Facebook that they were interested in buying.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

readwrite

APRIL 29, 2010

Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. In partnership with Luth Research, MMA surveyed 1,000 U.S. In fact, one in four U.S.

Customer Surveys 40

Customer Surveys Mobile Advertising Ads CTR 40

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72