Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S. presidential election. Seeing Spam.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brand Identity Branding eCommerce 143

ClearVoice

SEPTEMBER 15, 2023

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. In case you missed it, the social media giant released its Q2 2018 earnings report yesterday, where it was indicated that user growth has all but ceased completely in the U.S. Source: Facebook. Are you surprised that Facebook’s growth is slowing down?

Facebook 45

Facebook Sample Privacy Correlation 45

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Despite the shift in usage, it’s still a major network for finding new jobs and job candidates. This is not Facebook or Instagram. There are over 20 million open jobs on the network right now.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling. Capture and communicate.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Some common overarching business priorities listening can support are: Market research.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Custom Social Media Graphics. Additionally, creating a “suite” of related images optimized for each network ’s best photo size could be a great visual way to share the news.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. 5) Facebook & Slack groups. Social media & Slack provides an incredible opportunity for link building for those willing to spend the time. Recommended Group: B2B Bloggers Boost Group.

Link Building 105

Link Building Work Management Marketing Management Service 105

Conductor

DECEMBER 21, 2021

According to ABI research, more than 120,000 stores will use AR in 2022, and top eCommerce platform Shopify is helping retailers create or improve their AR capabilities. Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. Social commerce.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media? Set SMART-er social media goals.

SWOT 87

SWOT Paid Content Analysis Social Media 87

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Research your Competition. Invest in your B2B social media content.

Social Media 74

Social Media Practices Media Allocation 74

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? And when she thinks back on most of her work over the past five years, she says she’s found them by searching keywords on Facebook and Twitter: Subscribe to Facebook groups, e-newsletters and listserves — yes they are still a thing!

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Digital B2B Marketing

APRIL 4, 2013

However, if you don’t question what you see, read or hear, you will fall prey to new “research” or the bevy of experts peddling “solutions” that benefit them more than you. Question Research. If new research says B2B buyers rely on social media, dig into the survey. Question it.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Hubspot

AUGUST 21, 2023

I work with companies like Facebook and Google to help promote their college recruitment events." If no one else in the space does it like you, say so and provide social proof to back it up. Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques.

Template 69

Template Work Management Case Studies Case Study 69

MKT1

OCTOBER 24, 2023

To determine if you should double down on this market or segment, make sure you have similar or higher conversion rates throughout the funnel (even though the sample size might be small). This research helps inform your positioning, audience segmentation, channel selection, and campaign planning.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Request responses in social media format.

Social Media 85

Social Media Work Management Marketing Management Process 85

Hubspot

APRIL 23, 2020

As we brainstormed how to start our research, we had a few inputs to work with. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Porch Group Media

APRIL 2, 2019

Social Media Shopping. More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. Many retailers use Facebook advertising as a way to reach prospective customers. V12 AudienceLink for Facebook.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

MAY 15, 2018

Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis. Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs. What derails their social media efforts?

SWOT 101

SWOT Analysis Template Business 101

Convert

JANUARY 16, 2023

Their strategy resulted in 300% growth and cutting their Facebook budget in half. Depending on the project, these results could include click-through rates, social shares, and sales conversions. Whether you’re looking for emails, VSL, Facebook Ads , or for websites—always look at the previous “numbers” they brought in.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

ClearVoice

JULY 30, 2019

It’s nearly impossible to strategize and create great content at scale while juggling distribution, analytics, email marketing, social media and so many other tasks. Do I need someone to help with SEO and keyword research? Make your job easier and use the ClearVoice Talent Network. Check them out on social.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Hinge Marketing

NOVEMBER 7, 2016

These will be issues that you write and/or speak about on a regular basis, so you should either understand them in depth already or be prepared to put in the research to get up to speed. Take a look at your bio on your website and the personal profiles on your social media pages. Network with peers and prospects. How you do it.

Personalization 93

Personalization Brand Identity Branding Tips 93

Hubspot

DECEMBER 16, 2011

Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn.

Social Media 28

Social Media Research Media Dwell 28

ClearVoice

MAY 30, 2019

Influencers say that the current algorithm changes at Facebook, Pinterest and IG have turned their careers into a game of “The Floor is Lava.” The Logic: You’re in a professional networking group — you’re just networking! The Shift: Do thorough research on the client/publication/brand of your acquaintance.

Cold Calling 77

Cold Calling Peer-to-peer Skype Content 77