Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

NOVEMBER 20, 2013

I’m sure the folks at Social Rebate researched their concept exhaustively. The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. To be fair, I may have to make a purchase in order to do so. For most people, Dave says, that’s payment enough. Not really.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 20, 2011

Download a sample chapter. Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. Post your review on Amazon or tell us what you think on our Facebook page. The fact is that much of what works in consumer markets would fail in B2B interactions.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. About 300 P&Gers crowded the John G.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50