WebMarketCentral

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. The lines between display ads, search and social are blurring rapidly. Use of the tactic is only slightly less than Yahoo!‘s s content network.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Facebook is now used by one out of every three people online globally.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

In It Came from Facebook! Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports. technologies."

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3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Social Tagging.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. LinkedIn , Facebook and Wink ) and blogs. Following up on its first study on the value of Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type?

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