Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
WebMarketCentral
JULY 23, 2009
New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. The lines between display ads, search and social are blurring rapidly. Use of the tactic is only slightly less than Yahoo!‘s s content network.
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