Webbiquity

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Download the full 80-page report to get all of the details. Thoughts on these studies?

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The State of B2B Influencer Marketing [Research]

Webbiquity

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

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The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Facebook videos , when streamed live, help you provide a more casual and interactive approach to showcasing your B2B solutions.

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The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 4) TabSite.

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