Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. On a practical level, they also have different length limitations. Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MARCH 10, 2011

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B. Find People.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 29, 2011

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Check out the wall posts on Facebook. and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 20, 2013

I’m sure the folks at Social Rebate researched their concept exhaustively. Think of it: If someone recommends a product or company on your Facebook timeline and adds that they were paid to do so, what does that do to the credibility of that recommendation? To be fair, I may have to make a purchase in order to do so. Not really.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

FEBRUARY 14, 2012

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. Recent research by InformationWeek found that less than 40% of users of internal social networks rated their usefulness as good or excellent.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. They also have multiple presences within each channel, such as product-specific pages on Facebook. Manage Social Content.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Those early outposts looked little like the Facebooks and LinkedIns of today, though.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 22, 2016

The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. They researched average engagement rates across each social platform. Instagram: 2.261%. Twitter: 0.02%. Instagram: 6.2%. Twitter: 0.3%.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The most recent research by Robert Half Technology found that 31% of U.S. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 24, 2010

Market share research; awareness research; media citations; analyst research. Market share research; lift studies; media/social media citations; speaking invitations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors. However, research statistics aren’t sufficient.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 20, 2011

Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. Post your review on Amazon or tell us what you think on our Facebook page. The bigger the purchase, the more people are usually involved. So here’s the promotional message: Buy it !

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc. Related articles.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. About 300 P&Gers crowded the John G.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50