LeadSloth

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Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. Social Media ROI. Collaboration.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Social Media.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for. Both activities have traditionally either been done manually in-house, or outsourced to an agency. What Does it Do for You?

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Marketing Automation Trends for 2010

LeadSloth

Megan Heuer , Research Director, SiriusDecisions. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). Chris Frank , Director of Marketing, TreeHouse Interactive.