Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

JUNE 26, 2009

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. But I think we lose sight of the revolution by looking at social media in isolation.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

JUNE 25, 2009

That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not). Social media will demand involvement that is much more personal. Social media is always on.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Let’s look at some attributes I’m seeing I’m my research: Show commitment to idea development from the top.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

MAY 20, 2011

Primary and secondary research. Experts need to defend their ideas, get input and collaboration from others, and compete for attention. Here are some examples of how this can work: Internal. Knowledge share sessions. Awards programs. Competitive intelligence. External: Customer councils. Collaboration with academics and analysts.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

JANUARY 22, 2010

There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. But you’re not going to like them. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter. Persistent.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter. Persistent.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. ITSMA research shows that 63% of buyers proactively seek information about providers themselves, and the Forbes/Google survey found that 79% of executives perform at least three web searches per day. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100