The Effective Marketer

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Inappropriate style.

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How to Maintain Great Content Curation

The Effective Marketer

After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Anyone can subscribe to a site via RSS, and no site is going to be 100% relevant. Are they active on Facebook? Be on Facebook. Don’t Automate.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Trying to pass off lame, rehashed content as something new and relevant. It should be as easy as possible for readers to find relevant content on a business site or blog. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Multiple search options.

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Content Marketing Starts With Your Brand

The Effective Marketer

Even the receptionist with her Facebook updates is creating content. Why are you relevant? You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. You are creating content. Your colleague on the other side of the cubicle is creating content. Where is your brand now?

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Best Practices for Webinar Landing Pages

The Effective Marketer

The date and time should be clearly displayed and preferably with East Coast / West Coast time zones if a US based webinar or other relevant time zones based on your audience. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. How will we measure success?

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free stuff that sells. maybe.

The Effective Marketer

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration.