Online Marketing Institute

JANUARY 3, 2013

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Moz

MAY 2, 2019

You're looking for three types of review profiles: Mainstream reviews via large providers like Google, Facebook, and Yelp Industry-specific reviews via specialty sites like TripAdvisor for hotels, Avvo for attorneys or Healthgrades for doctors ‘Niche’ platforms like the BBB, Angie's list, or Clutch.co. We ask questions! Wrapping up.

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Length/Size: Does your audience prefer smaller, bite-sized offers like tip sheets, or are they hungry for more, like an 80-page ebook? Format: Which offer format does your list prefer? Do they love webinars? Below a block of text?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Length/Size: Does your audience prefer smaller, bite-sized offers like tip sheets, or are they hungry for more, like an 80-page ebook? Format: Which offer format does your list prefer? Do they love webinars? Below a block of text?

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. They likely create a workaround. The Journey of a Tweet 3.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40