Buzz Marketing for Technology

DECEMBER 7, 2011

Real time means different things to different people when the term is used as a proxy for recency. Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. But should real-time data be such a priority? Related posts brought to you by Yet Another Related Posts Plugin.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Adobe Experience Cloud Blog

JULY 16, 2012

Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption. Marketo: Is there a link between Facebook and SEO? Dennis Yu: Absolutely.

Facebook 48

Facebook Enterprise Management Ads Marketo 48

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. Sales Insights. Website Personalization.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

ClearVoice

NOVEMBER 21, 2018

Flipboard and Pinterest are catching up to Google and Facebook as top referrers, meaning you have more potential channels to use as effective tools to drive traffic to your site. Google, Microsoft, Twitter, and Facebook announced they would join together to help people easily transfer data from one group to another.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Optinmonster

AUGUST 31, 2022

Transactional: frequency, recency, contents, and value of purchase. Similarly, you may be able to infer certain characteristics about users coming from different social media platforms like Facebook or LinkedIn. If you like this article, please follow us on Facebook and Twitter for more free articles.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Marketing Insider Group

SEPTEMBER 2, 2015

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Errors are often introduced when data is collected, processed and used. Photo Source ). appeared first on B2B Marketing Insider.

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

FEBRUARY 12, 2018

Facebook Fans. Did you know engagement rates for branded Facebook Pages have declined by more than 20% since last year? The more that companies post content on Facebook, the more newsfeeds need to share their space, and the less users see and consume from any one company. An Actionable Metric: Engagement Rate. Search is social.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

Sprout Social

DECEMBER 5, 2022

You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. Keep your phone in another room: Simple, yet effective. Filter bubble and misinformation. Scams are prevalent.

Social Media 140

Social Media Media Privacy Transparency 140

Nuvi

OCTOBER 26, 2020

Reputation.com’s data science team applied machine learning to unstructured text from consumer reviews on Google, Facebook and other sources for more than 33,000 dealerships and leading automotive brands worldwide. Reputation.com has over 250 integration partners, including Google, Facebook, Salesforce, J.D.

Lead Scoring 52

Lead Scoring Lead Ranking Brand Identity Branding 52

Hubspot

AUGUST 15, 2018

After you heard about the show from her, you began seeing and hearing about it everywhere -- on Facebook, at dinner with your parents, on your favorite radio station. the Recency Bias or Frequency Illusion). the Recency Bias or Frequency Illusion). Kind of creepy, right? It's known as the Bader-Meinhof Phenomenon.

Ad Frequency 56

Ad Frequency Peer-to-peer Paid Search Agency Advertisements 56

Buzz Marketing for Technology

MAY 29, 2013

Recency of visits. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Advantage, you. Interaction behavior. Transaction behavior. Frequency of visits.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Sprout Social

JUNE 13, 2022

If you want to repurpose your short-form video on platforms beyond TikTok, select your Twitter handles, Facebook Pages and more in that same dropdown. According to TikTok, recency is a factor in determining which videos show up in the coveted For You Page—one of the best places to get discovered and grow on the platform.

Tips 93

Tips Eye-Tracking Social Media Profiling 93

Paul Gillin

JUNE 3, 2014

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Modern B2B

AUGUST 15, 2019

When I was a whippersnapper it was recency, frequency and value (RFV) modelling to pull out those that were likely to generate the most revenue from or more likely to purchase again. Look at Facebook, Amazon and Netflix. It’s happening all the time. Propensity modelling is not new.

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

Hubspot

DECEMBER 9, 2014

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. How Facebook Search Now Works.

Facebook 28

Facebook Social Media Keywords Display 28

Martech Advisor

MARCH 26, 2020

Behavioral segmentation is another robust segmentation criteria, and with the help of RFM (Recency, Frequency, and Monetary) analysis, you can categorize people based on their past product purchases and usage. Tell us which ones and why on LinkedIn , Facebook , or Twitter. Also, these segments need not be static.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Hubspot

APRIL 2, 2012

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Then we deleted the post and reposted it manually from our Facebook page.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

APRIL 2, 2012

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Then we deleted the post and reposted it manually from our Facebook page.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

FEBRUARY 23, 2012

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Twitter and Facebook speak a different language -- what your audience looks for on one is not the same as what they look for on the other. Facebook: Engage and Redirect.

Twitter 28

Twitter Facebook Click Rate Lead Scoring 28

Webbiquity

JUNE 21, 2010

• Recency : blog content is typically updated much more frequently than commercial website content, providing an advantage in increasingly real-time search results. Share this on Facebook. . • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Adobe Experience Cloud Blog

DECEMBER 20, 2010

Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns. Provide sales with a prioritized list of leads by creating the ideal customer profile and monitoring activity level and recency. Increase sales productivity. Reactivate old leads.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook. If you need more of an ego boost, try TwitterGrader.

Social Media 100

Social Media Tools Buzz Media 100

Anything Goes Marketing

NOVEMBER 15, 2009

rhonda : #EE09 Incorporate time frame into ur scoring model to ensure recency is reflected in the "value" of the lead. For more pictures, Check out the Eloqua Fanpage on Facebook PPS: I would like to thank every tweeter at the event – you made this post possible. But DON'T ask them to help you prioritize assets!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SocialPilot

JANUARY 16, 2024

Recency : The most recent posts will be prioritized to rank higher on the feeds over days or week-older posts. With recency being a major factor in ranking a post on Instagram, choosing the right time to post becomes more prominent. Post more frequently on the platform at peak times to use the recency factor to your advantage.

Best Practices 115

Best Practices Social Media Opt-out Ideal Customer Profiles 115

SocialPilot

APRIL 10, 2024

Recency is one of the major elements that play a part in showing your post on social media feeds. And the platform’s best times are as follows: Facebook – The best times to post on Facebook are 3 PM on Wednesday, 1 PM to 4 PM on Thursday and Friday, and 12 PM to 1 PM on Saturday and Sunday. It’s the algorithm effect.

Social Media 105

Social Media Media Best Practices Youtube 105

Hubspot

JANUARY 11, 2012

Interestingly enough, Dan also proved that there may be no useful relationship between the amount of feedback (comments and likes) on a Facebook wall post and the number of people who see that wall post. Dan has found that articles tend to be shared on Facebook far more on weekends than on weekdays. Klout is worthless.

CTR 28

CTR Click Rate Broadcasting Correlation 28

Hubspot

MAY 3, 2018

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Why Your Organic Reach Has Declined on Facebook. Boland, now Facebook's VP of Publisher Solutions, is right.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Martech Advisor

DECEMBER 6, 2019

For example, did you know that Facebook turned profitable in 2009? Without this predictive understanding, Facebook would not have inclined towards investing in customer/user acquisition at a loss for 4 years.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

SEPTEMBER 1, 2011

Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.)

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

readwrite

FEBRUARY 25, 2008

According to a press release, Microsoft’s new engagement mapping tool assigns and measures value “on a real-time basis and takes into account the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumer?s This is probably the end game that Facebook is aiming at with Beacon.

ROI 40

ROI Ad Frequency Advertisements Advertising 40

Hubspot

JANUARY 9, 2012

In other words, having your content open in a new tab takes advantage of the effects of recency and convenience on people’s willingness and likelihood to share it – if they’re still excited about it and the buttons are right there, you stand a better chance that they’ll help spread the word.

Optimization 28

Optimization Conversion Landing Pages Hubspot 28

Buffer

NOVEMBER 4, 2019

Types of custom audiences you can build within Facebook. How to create a lookalike audience for Facebook / Instagram. So let’s get dive into some of the details, starting with the biggest and most robust social advertising networks … Facebook and Instagram. How to Create Custom Audiences for Facebook and Instagram Ads.

Social Media 75

Social Media Course Paid Search Agency Ideal Customer Profiles 75

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. By tracking each of these factors and assigning appropriate weights to each, you get a comprehensive view of prospect interest and engagement.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Single Grain

MARCH 6, 2020

Take a look at this example that demonstrates that Google prioritizes recency. If it's been a couple years since you wrote the post, chances are the info that needs to be brought up-to-date is usually fairly obvious (“Say, have you heard about this new thing called Facebook??”). Think about Facebook marketing, for example.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Convince & Convert

MARCH 13, 2013

The graphic below illustrates a custom segment that includes visits from Facebook, Twitter, YouTube and Pinterest. Zuum primarily provides competitive analytics for Facebook pages. Compare up to 10 Facebook Pages over a time period of your choosing. Accounts sharing your Twitter posts ranked by influence and recency.

Social Media 149

Social Media Analytics Tools Lead Scoring 149