Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 127

Content Marketing Paper Content SEO 127

Marketing Insider Group

MAY 11, 2020

It is customer-focused, answering important customer questions and meeting their needs and challenges. It allows businesses to reach, engage, and convert customers they would have never seen by using the keywords customers use and creating the content they consume on your own website to answer those questions. Source: Aberdeen).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. How to get free traffic to your landing page. The ConvertKit Community gives creators a place to ask questions and share what they’ve learned.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Brand awareness runs 12 cents per click, on average, while traffic campaigns are least costly at just four cents per click.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Parse.ly

AUGUST 9, 2023

If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. With the platform in its infancy, there is confusion over how to best track the traffic coming from Threads. What is referral traffic? How to identify Threads traffic in Parse.ly

Traffic 40

Traffic Social Media Domain Press 40

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Pam Didner

AUGUST 16, 2020

When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. The question is not if content marketing is for everyone. Do you have questions you want to ask? Send them my way!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By the time we got to the Q&A, there were nearly 100 questions in the chat. When done well, it amplifies your traffic across all other organic channels. Our two biggest traffic sources are search and email.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Parse.ly

FEBRUARY 6, 2019

Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. shouts, “Hey, something big is happening.”

Traffic 108

Traffic Content Facebook Google 108

Webbiquity

JUNE 20, 2023

This interactive format allows participants to ask questions, engage in live chats, and get immediate answers to their questions. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes. More questions?

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. When developing your playbook, here are a few questions to consider: What does success look like? What tactics are our competitors using on Facebook?

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Convince & Convert

JANUARY 14, 2015

But let me ask you a question: How many, of all the links that appear in your newsfeed throughout the day, do you actually click? Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%. For example, a Facebook page like Picsity (with close to 1.3 How does it make you feel? Frustrated!

Social Media 165

Social Media Traffic Media Advertising Agencies 165

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. All five have vested interests in the publishing world. Frustrating.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

MARCH 1, 2021

According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 Now, search engine algorithms rank webpages higher if they appear to be the best answer to users’ questions. According to SiteImprove’s Georgia James, landing in the answer box can increase organic traffic by a factor of four.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal. Ready to give it a try?

Landing Pages 73

Landing Pages Paid Content Facebook Optimization 73

Webbiquity

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Start with these questions to help create an effective plan of action.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Valasys

DECEMBER 5, 2022

Because our main goal is getting traffic and sales from the content. Hence, getting high traffic and sales is not possible without optimizing your content. And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content? Top-ranking websites or content tends to get high traffic.

Traffic 52

Traffic Optimization SEO SERP 52

Marketing Insider Group

MARCH 6, 2023

4 Reasons To Start Creating Video Content In 2023, there’s no question that sharing video content is the most powerful way for brands to engage their audiences. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

RebelMouse

MARCH 30, 2021

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. Is Facebook Page ID Configured?: If it isn't, you can add your Facebook Page ID using the Global Settings page in Layout & Design Tool. Is Facebook Page Token Configured?: FB IA Approved Status?:

Facebook 52

Facebook API Validation Ideal Customer Profiles 52

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Guest post by Samantha Waites. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Contently

SEPTEMBER 14, 2017

For years, publishers and brands have had a contentious relationship with Facebook. Brands took a huge hit two years ago when average organic reach on Facebook plummeted below two percent. Five questions, rapid fire. Joe : Speaking of partners: Facebook, friend or foe? Lexi : That’s a harsh question.

Facebook 106

Facebook Advertising Agencies Advertisements Advertising 106

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. For example, this ad from Goodful on Facebook asks viewers a question, implying that they’ll provide the answer in the video: Clickbait ads are made to bring web browsers to a website or to introduce someone to a brand.

Traffic 92

Traffic Work Management Ethics Youtube 92

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

BuzzSumo

SEPTEMBER 20, 2019

With more than a billion users across the world, it’s probably fair to say that, no matter what market your company is in, your leads and customers are on Facebook. So, it should go without saying that your company needs a presence on Facebook in 2019. The question is, how do you set yourself up for success?

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72