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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This means it’s both a high traffic and high intent keyword. I Googled it and took the top ranking URL and put it into Ahrefs. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent. That’s relatively rare but certainly a sweet spot. Same goes for a term like “best red wine.”

Hubspot 101
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. We also compare search volume to purchase intent.

Process 111
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How To Leverage The Rise of "Near Me" Searches

Hubspot

The rise of "near me" search queries with purchase intent are rising considerably. Make sure the NAP (Name, Address and Phone Number) remains consistent on each of your business profiles scattered around the web, including social media sites like Facebook. For example, if your bakery business serves five different U.S.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. Publisher Co-Ops. Image courtesy of Bombora.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. Image courtesy of Bombora.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

They are based on interests or URLs, and are prompted by factors such as brand, competitors, industry publications, interest points and potential search terms. It does not, for instance, clearly indicate which of your URLs ranks organically and which is ranking in paid. It’s recommended that a minimum of 10 interests are used.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

The classic use case is when a customer puts a something into a shopping cart, but does not complete a purchase. That action of putting an item into the cart shows clear purchase intent. You can set up basic URL segments with audiences defined by specific pages they visited while on your website.