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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience. Even though Twitter owns Vine, it’s exciting to see its own native video platform coming to life, similar (again) to Facebook.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

But Skype doesn’t just understand the newfound significance of video conferencing platforms, it’s also attuned to the popular culture surrounding it. In this Facebook post, with a simple reference to the furry friends who’ve been sharing our screen time, Skype brings levity and relatability to its followers’ feeds.

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LinkedIn Tricks for Social Media Professionals

Convince & Convert

Publish Content on LinkedIn. Second, do use LinkedIn to publish content. Viveka recommends publishing both on your website and via LinkedIn, “Because LinkedIn disseminates information so much more efficiently. Make sure your published post includes those. If you could do a Skype call with any person, who would it be?

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

.” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. These things, unfortunately for market researchers, are unquantifiable.

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Does Your Content Pass the Resharing Test?

Convince & Convert

Guy wrote a book in 2012 about self-publishing, APE: How to Publish a Book , but this new book he wrote with Peg is being released by a publisher. They submitted this book to Penguin on a lark, and they had two factors going in their favor thanks to self-publishing. It’s ironic, but it’s not hypocritical.

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12 Steps to Producing a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype. However, we do not use a mixing board or any advanced audio techniques, and it is my understanding that Skype may be superior in that configuration. Explain the Show.

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Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

Facebook (1.49B) / Facebook Messenger (700M or 40% growth since beginning of the year) – Even with the significant growth in adoption of Facebook Messenger, the combined giant amongst social media platforms actually appears to be losing ground to WhatsApp over the past year. Skype (300M). QZone (668M). Viber (249M).