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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. Still, it’s hard to determine whether a vertical publisher is truly right for you.

Verticals 154
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The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Facebook: Tuesday through Friday are the best days, Saturday the worst. The best times to engage.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram. Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Register by Dec.

Sample 91
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Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time

Contently

Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. This could be due to some bias in Parse.ly’s sample size. Or maybe Facebook just decided to temporarily boost publisher traffic and quell the media’s collective freakout.

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Facebook Uncovered Another Election Interference Campaign

Hubspot

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101
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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I’ve seen actual samples. Budgets continue to shift to digital channels. But hold on. What a thrill!