Trending Sources

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Digital advertising  is especially worthwhile, given the ease of publishing ads and the fact that the biggest channels (e.g. Paid Advertising: 20-30%.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left!

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

Get your free sample of Personal Branding Magazine!

Fearless Competitor

Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Facebook page: [link]. We’re happy to share this free edition with our readers. Paid subscription URL:  [link].

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. How to Use Your Social Media Publishing Schedule. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+.

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. But it's evolved into what TIME has more recently called "the most valuable billboard on Earth" -- for brands, publishers, celebrities, and the rest of us. The result? How big?

Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time

Contently

Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. This could be due to some bias in Parse.ly’s sample size. Or maybe Facebook just decided to temporarily boost publisher traffic and quell the media’s collective freakout. Same with Facebook.” Social data facebook

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement. It's no wonder photo posts garner more attention from Facebook users!

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). Customized Publishing via YOUR Branding.

The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Note: Installation of Facebook's Social Plugins may require some help from your development team.). Like Button.

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

All cheekiness aside, the ubiquity of publishing platforms has made finding an audience for your ruminations more difficult than ever.  Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Nielsen ratings became a household name by sampling household television viewing. Facebook. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.

This Week in Content Marketing: Content Marketing Predictions for 2015

Junta 42

In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. He also outlines some fascinating ideas to improve the processes of finding, sampling, subscribing to and sharing podcasts. This week’s show. Recorded live on December 28, 2014; Length: 1:11:55).

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Trying to create a stronger, and more engaged Instagram community?

Tools 54

The 28 Best Influencer Marketing Tools

Webbiquity

Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

Tools 77

The 14 Best Content Planning and Research Tools

Webbiquity

Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

10 Ways to Boost Your B2B Content Shares

BuzzSumo

We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. For example, companies that published more than 16 or more blog posts a month received about four and half times more leads than businesses that published four or fewer monthly posts. ( “ Marketing is impatient. Be patient.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.  In this technique the ad server tries to identify publisher impressions which are working well as per campaign parameters from the impressions that are not. It Buying ads direct through publishers or ad networks allow more premium inventory, at higher cost.  SUMMARY.  .

Putting content marketing on time out for a moment

grow - Practical Marketing Solutions

Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content. Strategies to deal with the Facebook’s new publishing strategy. Are you in the content marketing business, or are you in the content creation business? Is there a difference? ” Really cool, right? Is this the best we can do?

Dwell 100

Are The Days Of Mad Men And Big Ideas Dead Or Alive?

B2B Marketing Insider

Here is the sample he pointed to: Yes, people still do ad campaigns. We live in a digital world where all of us are storytellers and publishers and personal brands. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.

5 Little Lead Generation Experiments You Can Run Right Now

Hubspot

Once you have your 10 titles, get into a room with several of your peers and whittle them down to the two strongest. A/B test both titles on a smaller sample of people and then go with the winning title for your larger promotion. 3) Use Facebook dark posts. Facebook ad investment in dark posts. "We need more leads.". Results: Conversions increased by 20%. Lead Generation Dail

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. The site provides an amazing customer experience, publishes great content every single day. love their mission statement: GE Reports is a daily, award-winning online magazine published by GE. We refused to publish promotional content.

CrapChat, tight white pants and a few things to watch in 2016

grow - Practical Marketing Solutions

Alas, The Marketing Companion is a serious podcast for serious people and we also grudgingly cover a REAL topic — our projections for the marketing trends to watch in 2016, including: The rise of advanced new opportunities for sampling and trials. The fourth digital epoch is ushered in by Facebook Oculus, opening amazing new business models. The Star Wars editon of Google pants.

The One Thing Every Marketer Must Do

Digital B2B Marketing

Did it even indicate that they use it in the buying process, or that they just have a Facebook account? Were respondents recruited through social media or is it a representative sample? Question Networks and Publishers. Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. Question it.

Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

Hubspot

As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares.

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. How can you make your blog content stand out amid the increasing online noise?

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

Fearless Competitor

Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Twitter is too low too.).

BtoB 61

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc.

Email 62

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. There are lots of sample agreements and contracts available online.

Content Marketing ROI Starts With A Strong Business Case

B2B Marketing Insider

There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. You need to conduct a content audit, or at least a sample of the content you produce. If you’re like most brands, you promote too much on your website and you need to build a brand publishing capability. And we won’t go too far to find it.

Case 140

How to Identify the Name of a Font [Quick Tip]

Hubspot

Sometimes, they’re left to their own devices to get something designed and published. And sometimes, that means they need to find the name of a particular typeface so they can go download it or buy it to use in a Facebook post photo, a poster, or some other form of marketing collateral. Sometimes, marketers don’t have access to a professional designer. How do we know?

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. There are many others. Finally, I found it.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field. The only real question about free, open source marketing automation from Mautic is what took so long.

3 Tips for Future-proofing Your Digital Career

grow - Practical Marketing Solutions

On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound. My core biz friends are added on Facebook. By Mars Dorian, {grow} Contributing Columnist. My hipster party. Here they are: 1.

Skype 106

Top 10 Social Media B2B Posts in First Half of 2011

Social Media B2B

If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. That is because more B2B marketers are trying to understand how to use Facebook in their social media plans. Ways for B2B Companies to Engage on Facebook. 6. 75 of the Best B2B Facebook Marketing Tips. 7. 8 B2B Facebook Landing Pages. 8. Updated] 10 Examples of B2B Facebook Fan Pages. You have probably read and retweeted them.

New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

Hubspot

And then there’s Facebook, with 1.35 with a "b." In other words, Facebook''s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 First up: Here''s the average number of social media posts companies publish per week (across all social networks), broken down by industry. 284 million. billion monthly active users.

7 Ways to Spot Amazing Freelance Writers

Writtent

Another thing you’ll want to look for is a meaty portfolio with quality samples and contactable references. 2. Where has their content been published? If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. Image source. Top companies hire them.

Spot 52

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. 20 Facebook Tips/Tricks You Might Not Know from Hongkiat [3,302].