B2B Memes

JULY 15, 2011

Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. But few publishers need to be warned against that.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. But now that advertisers no longer need publishers for distribution, what’s left to offer them? In theory, publishers still do.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

MARCH 28, 2012

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook.

Media 100

Media Google Social Media Facebook 100

B2B Memes

SEPTEMBER 19, 2011

The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. So what’s stopping you?

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. The Naked Blogger.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. The Naked Blogger.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

SEPTEMBER 22, 2010

No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. As recently as December, most of my income derived from traditional publishers practicing traditional B2B journalism (although mostly on the Web, rather than print.) What Would Google Do? That is no longer true.”. Crush It! ,

Social Media 100

Social Media Work Management Media Bandwidth 100