Vidyard

OCTOBER 7, 2019

Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common. Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook. HubSpot Academy HubSpot is an undisputed leader in the marketing world.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

JANUARY 7, 2020

Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Whether you’re targeting YouTube, LinkedIn, Facebook, Instagram, promo videos should be short and sweet (30 seconds is ideal). Keep it Quick Here’s an example of a social ad we made to promote Vidyard to a sales audience. Promo Video Best Practices 7. Social Ads.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

JULY 30, 2018

We use it for webinar promotion and for follow-ups. Recently we were promoting an upcoming live event where we were giving away a certain type of TV/computer mount. You have Facebook, Slack, and maybe an extranet, but that’s about it online. Remember when I used my dog to promote a TV?

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

JANUARY 7, 2020

Vidyard: The Asset Promotion What Are the Benefits of Promo Videos? Whether you’re targeting YouTube , LinkedIn, Facebook , Instagram, promo videos should be short and sweet (30 seconds is ideal). Keep it Quick Here’s an example of a social ad we made to promote Vidyard to a sales audience. Promo Video Best Practices 6.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

AUGUST 30, 2016

Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

FEBRUARY 4, 2020

Be sure to schedule your webinar well in advance so you can promote the date and participants can set aside the time. You can generate 30% more leads from webinars if you promote them on demand. Social Media: Smaller segments of the webinar are optimal for LinkedIn, YouTube, and Facebook. Get it in the Calendar.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

OCTOBER 2, 2015

Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust. On the landing page for this, we laid out their partnered logos to promote brand recognition. Testimonials. Resource Proof.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Vidyard

FEBRUARY 4, 2020

Get it in the Calendar Be sure to schedule your webinar well in advance so you can promote the date and participants can set aside the time. Make the Recording Available On-Demand You can generate 30% more leads from webinars if you promote them on demand. Consider time zones before choosing a time.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JUNE 20, 2017

Increasingly the answer is YouTube or Facebook channels showing quick 30-60 second videos of how to solve these common problems. Your positive correlation to Net Promoter Score (NPS) and Customer Satisfaction (CSAT) will be seen and your team will have more energy to focus on the most important cases.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Vidyard

JANUARY 25, 2018

You are not allowed to republish your guest post to your company blog, Medium, LinkedIn, Facebook, or any other sites once published on the Vidyard blog due to the risk of a Google duplicate content penalty. You are allowed to share the link to your post. Thank you for your interest in being a guest blogger.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

OCTOBER 14, 2015

Collect the content to use it as promotional footage for the next year. The user in this case was another company employee, and the video promoted Target’s brand through the dedication and passion of its awesome team players. Promote philanthropic efforts. For example, Facebook users watch more than four billion videos a day.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

MARCH 5, 2014

More details on multi-platform promotion can be found here. Email signatures Beyond email campaigns you send out to promote your video, have your team members change their email signature to include a catchy line with a hyperlink to your video embedded on your site.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

NOVEMBER 14, 2016

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. viewtopia16 pic.twitter.com/SOM3LD2MNW. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. Placing a shorter “trailer” video on the registration page, and using a full-length version for extended promotion, the goal of the video was to get more webinar subscribers.

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Can one get a refund on a $4.5 million advertising slot during the sports event of the year?

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Vidyard

JANUARY 16, 2017

Practice social listening on Twitter or Facebook. Look for executive quotes, executive priorities, hiring and/or growth, promotions, new products, new clients, or awards. No more than three bullet points! Oh, and it has to be done in 3 minutes. Try: Google Alerts or LinkedIn to monitor trigger events such as job changes.

Outreach 50

Outreach Research Video Marketing Personalization 50

Vidyard

JUNE 8, 2017

Many brands are looking to video podcasting as a new medium for promoting thought leadership. Every day my Facebook feed is flooded with John Oliver clips, and bits from Dave Chappelle’s latest standup special. And they should – Convince and Convert reported that 21% of Americans consume podcasts (both video and audio).

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

JANUARY 29, 2016

And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Video is the modern web browser’s medium of choice. And that means you! And more importantly (no offence), your customers. So give the people what they want!

Education 50

Education Video Marketing Ideal Customer Profiles Paid Search Agency 50

Vidyard

NOVEMBER 11, 2016

In outbound emails promoting customer success stories, video has double the click-through rate compared to PDFs when both versions were tested. Results: Bisk’s video series with Florida State University, “ Study Snacks ” drove the most Facebook shares of any of its social efforts to date with more than 2,000 views.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

OCTOBER 16, 2013

Video marketing works to promote initial awareness of your brand, but an Aberdeen brief surveying over 100 marketing professionals on video found that 60% of best-in-class companies are now using video from initial awareness through to post-sale. How could you implement something interactive and dynamic with video?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

AUGUST 18, 2014

Step 8: Release, Promote, and Measure! After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance. lead generation, brand awareness, etc.). (I.e.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

DECEMBER 10, 2013

Promotion Channels Once you have these assets ready, it’s time to release them into the wild! We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., but we’ve also been experimenting with a few other channels.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. The rise of video as the king of content has been quite the sight to behold.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Vidyard

APRIL 6, 2015

I can make a video and post it on Facebook. #MME15 pic.twitter.com/zZ4A6VKzkJ — Ian Hutchinson (@IHutchinson) April 1, 2015 On top of tracking engagement, a hot topic at MME, was the rise of social video, and the way this levels the playing field for brands. As Mark Hurd pointed out, “I can Tweet.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

SEPTEMBER 11, 2015

Videos made before an event have four primary purposes: basic marketing of the event (letting people know what’s happening, who will be there, why they should attend, etc); highlighting key speakers or special activities; promoting the hosting business or organization; promoting event sponsors. For Speakers.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

DECEMBER 17, 2020

Facebook Video Statistics 3.2 Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ). more likely to watch video daily on a smartphone than on a computer ( Facebook, 2020 ). Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

JANUARY 25, 2010

We cannot allow you to republish your guest post to your company blog, LinkedIn, Facebook or other sites afterward due to the risk of a Google duplicate content penalty. Vidyard reserves the right to include calls-to-action to Vidyard content, including but not limited to email newsletters, eBooks, and other downloadable content.

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Vidyard

JANUARY 25, 2010

We cannot allow you to republish your guest post to your company blog, LinkedIn, Facebook or other sites afterward due to the risk of a Google duplicate content penalty. Vidyard reserves the right to include calls-to-action to Vidyard content, including but not limited to email newsletters, eBooks, and other downloadable content.

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

SEPTEMBER 11, 2015

Before the event Videos made before an event have four primary purposes: basic marketing of the event (letting people know what’s happening, who will be there, why they should attend, etc); highlighting key speakers or special activities; promoting the hosting business or organization; promoting event sponsors.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Before the event Videos made before an event have four primary purposes: basic marketing of the event (letting people know what’s happening, who will be there, why they should attend, etc); highlighting key speakers or special activities; promoting the hosting business or organization; promoting event sponsors.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

OCTOBER 27, 2019

Inbound marketing and sales software HubSpot used animation to explain the importance of video when they were promoting their new feature, HubSpot Video. Social media users often view video without sound; as much as 85% of Facebook video is watched silently. Text Overlay Video. Learn From the Pros. Put Your Videos to Work.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Vidyard

MARCH 23, 2021

Facebook Video Statistics 3.2 indicated that a video being too long would strongly deter them from watching ( Animoto, 2020 ) Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ) People are 1.5x

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

FEBRUARY 18, 2021

Everything from short-form videos on Instagram and TikTok to longer-form educational videos on Facebook and LinkedIn are growing in popularity. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations. Use Social Media to Live Stream Events.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

OCTOBER 27, 2019

Facebook 2.3 At Vidyard, we offer employees a few different email signatures to choose from, ranging from a standard demo video signature (in the screenshot below) to ones promoting special events. Want to learn more on SEO for multi-platform promotion? Online Video Distribution: The Most Important Channels 1.1 Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

MAY 19, 2016

It can take weeks or even months to put together a webinar, since you have to research, write, create slides or record a video, and then promote it. You can then market it on Facebook, Instagram, and via email, to name a few ways to market the preview. Why You Should Offer On-Demand Webinars. The choice is yours.

Webinar Metrics 67

Webinar Metrics Demand Ad Building Marketing & Strategy 67