Sales Engine

article thumbnail

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In She uses an example of a sweepstakes offer on Facebook that many brands offer as lacking interest and engagement with prospective buyers.

B2B 168
article thumbnail

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

JG: Use promotional (sales-based) articles and offerings sparingly. Only offer promotional stuff 20% of the time, or when they’re further down the sales pipeline with your value offerings. Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber.