Digital B2B Marketing

AUGUST 7, 2012

Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. Are there people that are actively promoting or evangelizing your product for you? The fact that Buffer has a very functional free option made it worth sharing for many people.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

JUNE 4, 2013

When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

AUGUST 16, 2011

As self-serving promotional behavior pervades Twitter (and yes, I am guilty of some of this myself), what will the new normal behavior be? As the norm shifts towards self-promotional and away from conversational, it impacts the communication channels each of us have built on Twitter. Discuss your view below or with me on Twitter.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter. Have you seen how cheap Facebook ads are? Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. The analyst’s conclusion? The lesson?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 4, 2014

As more marketers get on board, competition for space in the stream will increase and just like we have seen recently with Facebook, visibility of your content will decrease. The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. You have an email list.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

DECEMBER 6, 2012

From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last. It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

OCTOBER 17, 2016

If you are promoting a simple transactional purpose, this may not help you. When we start incorporating data from beyond just interactions with our own content, we get a little bit broader view, and our marketing can be measurably improved. Score companies, not individuals.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

JULY 1, 2013

LinkedIn Sponsored Updates change that, giving marketers the ability to promote updates in the LinkedIn content stream beyond their own followers or connections. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

FEBRUARY 27, 2013

Depending on your industry, this may include Facebook, Twitter or industry-specific networks. Launch Your Promotional Activity. Start driving traffic to the research and articles or blog posts through Jamie’s social media activity, your corporate social media accounts, your email marketing and promotions on your company website.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 11, 2011

You will be liberated to promote it in more ways. Post the key findings on your Facebook page. In search, through peers, or simply because you stop losing 80% to 99% of traffic that does not get past the jail bars. Use it as a source for blog posts. Use the information for what it was intended for, to support your message.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

For many B2B marketers, the data is more relevant than Facebook. Although Facebook will continue to challenge LinkedIn as a place to build business-focused communities, LinkedIn is way ahead of other B2B media companies. With company pages and groups, campaigns can run within LinkedIn. Cost Efficiency.

Linkedin 100

Linkedin Media B2B Digg 100