Remove social-network

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Mastering Google+ SEO

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Given that Google is far and away the largest search engine on the web and participation in the social network is growing, it's time for brands with Google+ pages to make sure their posts are optimized to get the maximum number of views possible. Optimize your Google+ profile. Optimize social snippets. Confirm authorship.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. So, be sure to make your content easily shareable, so it can get plenty of social shares, and get lots of inbound links to your content. Back to top. Mandy McEwen.