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Digital B2B Marketing

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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Are the tags on Delicious relevant or do they reveal a different focus?

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). For many B2B marketers, the data is more relevant than Facebook. Targeting Data.

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