Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos ( source ). The options are endless!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

JUNE 28, 2021

In the last few years, people have been wired to communicate over synchronous conversational apps like Whatsapp, Wechat, Facebook Messenger, and iMessage. Whatsapp, Wechat, Facebook messenger, and iMessage are all examples of conversations happening in real time. Problem #1: One-way communication. 1:1 Engagement.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JULY 24, 2019

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Product demos: Let’s face it– product demos in written form are often boring and confusing. Post consistently.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Zoominfo

NOVEMBER 20, 2018

Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. They attend the webinar, and afterwards, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial. Last-touch attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Zoominfo

JUNE 19, 2018

Live stream a product reveal. How do you announce a brand new product or feature? If you still adhere to old-school marketing initiatives , your product announcement likely comes in the form of a standard press release. Build anticipation for your new product drop by promoting teasers of your live stream in advance.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

JUNE 1, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. GoDaddy introduced three new services that help users create online store product descriptions, customer service messages and ads for Instagram and Facebook, all using generative AI.

Godaddy 87

Godaddy Planning Paid Search Agency Zoominfo 87

Zoominfo

NOVEMBER 29, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. A good cost per MQL will depend on the platform and the average selling price of your product. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

FEBRUARY 1, 2021

Whether you want to launch a short-term go-to-market product strategy or develop a long-view content marketing strategy, there are simple actions you can take now to get started. Which customers value doing business with you and continue to renew subscriptions or buy additional products? How to Grow Your Small Business with Marketing.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 28, 2022

Coinbase has attracted senior executive talent from hedge fund Citadel LLC, in addition to legal counsel from Google and product talent from Facebook. In ZoomInfo’s dataset, the most common previous employers — reaching back two previous jobs — were SoFi, Facebook, Goldman Sachs, Google, Standard Chartered Bank, and Visa.

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Zoominfo

FEBRUARY 1, 2018

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). As bleak as this sounds for marketers, we remain hopeful.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Contact ZoomInfo today to accelerate your B2B marketing efforts!

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. As Facebook’s founder and CEO, Mark Zuckerburg, puts it, “We’re making a major change to how we build Facebook.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. If you’re unfamiliar, social listening is the process of monitoring the online conversations people are having about your company, brand, and products. If you want to improve your recruiting strategy, contact ZoomInfo today.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

FEBRUARY 19, 2018

80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). B2B Social Selling with Facebook. The post 48 Shocking Social Selling Statistics appeared first on ZoomInfo Blog. Let’s get started.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The company covers everything from branding to entrepreneurship to product reviews. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. Posting exclusively about products. There’s a time and a place to promote your products. Not only will this keep you informed, but you’ll also be able to address concerns, recommend products, and even develop content around current trends. Contact ZoomInfo today.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. There will always be prospects who need B2B products or services. YouTube is the third most visited site in the world after Google and Facebook. That won’t change.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

JUNE 17, 2019

They are therefore more likely to listen to your pitch and consider whether your products can fix a problem they want to address. For more information on social selling, check out the following blog posts: The B2B Sales Rep’s Guide to Facebook. appeared first on ZoomInfo Blog. Social Selling.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Zoominfo

OCTOBER 2, 2019

Step 1: Create a minimum viable product (MVP). Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). This could mean dramatically improving upon an existing solution or breaking into the market with an entirely new type of product. .

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Planet Fitness and 305 Fitness have both started offering live-streaming services on Facebook and YouTube.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Zoominfo

MAY 30, 2019

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. To learn more about what direct dials can do for you, check out the following blog post: The Impact of Direct Dials on Sales Productivity.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money.

Spending 100

Spending Paid Search Agency Companies Forecasting 100

Zoominfo

DECEMBER 13, 2018

Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. Jill’s YouTube Channel features videos about trigger events, sales psychology, sales productivity, and so much more! Mark Hunter, The Sales Hunter, is a ZoomInfo favorite—and has spoken at several of our events. 3. Criteria for Success.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

DECEMBER 5, 2018

Here are some factors to consider: Relevance: It goes without saying, you should only post in subreddits that relate to your brand and products. For example—sharing a link to a product page will signal that you’re a marketer who wants to promote products, not an engaged community member.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Smashmouth Marketing

JUNE 4, 2019

Functional Tools - Fill the toolbox with tools, and know how to use them: LinkedIn, Google Alerts and Google Search, LeadIQ, Zoominfo, Discoverorg, others. that means Facebook and ESPN too). The productivity increases are phenomenal. Use them to work smarter. Close everything that is not pertinent to dialing.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108