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3 Types of Audiences That Drive Word of Mouth Marketing Success

Convince & Convert

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. One of the best ways to do this is to identify individuals with specific knowledge or an influential voice in a particular area or product related to your brand.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Writers Block ].

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Netflix, Google, Snapchat Among Brands to Leverage Stranger Things Product Placements: Marketing Lessons From the Upside Down

Martech Advisor

One thing that stood out the most in this season is the product placements. In this article, we will look at the Stranger Things product placements and the factors that contributed to such a large audience reception. The third season of Stranger Things debuted in July 2019 and set new viewership records in just the first few days.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion users in 2023.

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A Step-by-Step Guide for Resharing Content on Instagram

ClearVoice

From travel photos to product photos and videos that range from tutorials to behind-the-scenes footage, it’s no wonder it’s forecasted that 73.2 Share this on your story and feed because it shows customers loving and reviewing your product! percent of U.S. marketers will use Instagram this year. ContentMarketing |… Click To Tweet.

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Making Sense of Marketing Acronyms: Part 3

Bluetext

While we’re sure you know what PTO is, you may not know what TOFU means, and no, we’re not talking about the soy product. NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. Think of it like a call-to-action, but with more urgency.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Aside from keeping customers satisfied, WOM is generally out of your hands. We all have companies and products that we love and want to talk about but without a system that provides recognition for this effort, advocate activity tends to wane over time.” Who are the Right People?