Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

ClearVoice

OCTOBER 15, 2018

Take, for example, the Cambridge Analytica and Facebook debacle that came to light earlier this year. Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. Social transparency tools and strategies. Trello Public Roadmaps.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary. Stay in the Loop.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

DECEMBER 28, 2020

Social media publishing: Manual social media publishing is timely, and you can’t schedule posts within most platforms (Facebook is the exception). But how do you keep content production moving and executable at scale? It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Research 145

Research Loyalty Case Studies Communities 145

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Schubert B2B

APRIL 25, 2018

Unless you’ve been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and the Cambridge Analytica data breach scandal.

Inbound Marketing 63

Inbound Marketing Facebook B2B Marketing Planning 63

ConvertKit

OCTOBER 30, 2018

Some people think promoting other people’s products is so much easier than promoting their own, while other people break out in a cold sweat at the thought of it. The trick for knowing how to sell a product without feeling salesy is to make it a subtle and seamless part of your process. No, I don’t mean like that. Pressured?

Product 93

Product De-duping Budget Programs De-duplication 93

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Increasing ads transparency". Here's a look at the work Facebook says it's doing in each area. presidential election.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Convince & Convert

MARCH 31, 2015

Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. Facebook, Twitter, G+, Instagram graphics + a lot more. Let me know on our Facebook page , Twitter , or beyond. I love them. Everyone is a designer with Canva.

Tools 167

Tools Product Paid Search Agency Companies 167

Convince & Convert

DECEMBER 6, 2023

On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. Some prefer conversational chatbots to deliver real-time customer service for customers on Facebook. These customers often reach out to brands to air complaints about their products and services. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Hubspot

MAY 15, 2018

Today, Facebook released its first ever Community Standards Enforcement Report to the public. This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it. Facebook Publishes Its First-Ever Community Standards Enforcement Report. Source: Facebook. Hate Speech.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

SmartBug Media

JULY 1, 2020

In order to make the most of your efforts, you must determine what matters most to your company and what, in turn, are the most productive senior care metrics. Below are some ways to increase your top three most productive KPIs: Generate New Accounts: Consistently blog about useful content: Be a thought leader in the senior care space.

Marketing Qualified Leads 87

Marketing Qualified Leads Lead Ranking MQL Product 87

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Don’t get too broad with your focus.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

AUGUST 28, 2023

Meta’s decision to improve transparency around branded content campaigns comes as the European Union brings the Digital Services Act into force on Friday – a regulation that puts more onus on large platforms with more than 45 million regional users to create safer digital spaces. You can filter by app and date.”

Campaigns 75

Campaigns Tools Brand Identity Branding 75

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. New product tutorials or walkthroughs. New product tutorials or walkthroughs.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Webbiquity

JANUARY 20, 2021

With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover. You can position your business as a reliable source of products or services. Or to offer more relevant product/content recommendations? Be Transparent.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Hubspot

JANUARY 12, 2018

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. The news first broke by way of a post from Facebook CEO Mark Zuckerberg. What Facebook's News Feed Changes Mean for Marketers. Why Facebook Is Doing This.

Facebook 78

Facebook Network Marketing Hubspot Social Media 78

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. From research we found that over time people found the product to be less and less useful.". Source: CNN.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

Hubspot

MARCH 28, 2018

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. Controls That Are Easier to Find and Use".

Privacy 75

Privacy Facebook Tools Work Management 75

Martech

OCTOBER 12, 2023

It can make product recommendations, drive solutions and provide human-like interactions. Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels. The new model is designed to offer higher resolution, render people more accurately and be more faithful to creators’ text descriptions.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Boosts transparency. 86% of Americans believe transparency from businesses is more important than ever before.

Social Media 140

Social Media Media Privacy Transparency 140

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Editorial Director. Read more here.

Paid Search Agency 115

Paid Search Agency Ads Video Marketing Enterprise Management 115

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Transparency. Going beyond the boring product pages online? Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Dorsey was joined by Facebook COO Sheryl Sandberg for the former -- held before the Senate Select Committee on Intelligence (SSCI) -- where it was revealed that between October 2017 and March 2018, Facebook deleted 1.3 billion monthly active users on Facebook as of June 30, 2018.".

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Sprout Social

JUNE 27, 2023

These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

ClickZ

NOVEMBER 12, 2020

30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Facebook, Google and Amazon claim brand data entered into their databases is anonymized before it’s used, but this simply isn’t possible in supervised machine learning.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Oktopost

OCTOBER 29, 2020

More About the Show: Radically Transparent is one of Oktopost ’s popular original podcast shows on the podcast channel, B2B Marketing Now. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful conversation on incorporating videos into your social media strategy. Looking to Learn More About Video for Social Media?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Anyword

SEPTEMBER 22, 2022

When it comes to the world of affiliate marketing, transparency is key to success. The guidelines are as follows: Affiliates need to clearly state the relationship with any brand, retailer, or company on their website, or on the piece of content promoting the product or service. The disclosure should be easy to understand and clear.

Blogger 98

Blogger Ad Frequency Content Transparency 98