Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. If you have original visual content to share, Instagram can be a productive platform. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Get creative with your marketing campaigns and new product launches.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Kim cares about his customers and prospects and works hard to bring growth opportunities to them.

Facebook 100

Facebook Trade Show Press CPA 100

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. For example, let’s say you are running Facebook ads. Isn’t it easier to respond to a quick text message than pick up the phone and call?

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Biznology

MARCH 23, 2018

An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Here’s another: Google and Facebook are leading the digital marketing revolution. Kudos to them. Budgets continue to shift to digital channels. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Directive Agency

OCTOBER 21, 2016

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? With so many campaign options and strategy that can be implemented, it’s a little terrifying to dive into Facebook advertising. This is one of the most effective features that Facebook offers through it’s advertising.

Tactics 70

Tactics Facebook Brand Identity Branding 70

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Inside product sections. Trade shows and other events. Facebook Live and podcasts. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Studies show that 92% of the people trust user reviews as much as personal recommendations. Conclusion.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. So, what are you waiting for? Photo on Flickr.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

Webbiquity

MAY 4, 2021

The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Can we validate product-market fit and that people will pay for this?” We had peers in the industry who would be great customers for a product like this.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. Mobile, mobile everywhere.

Trade Show 163

Trade Show Product Planning Intent Data 163

SendX

MARCH 18, 2021

You can put together an offer tomorrow and try to sell that product or service to your list at no cost. A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. Building an email database can be a long, arduous process, especially if your business sells a niche product.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Will key customers, prospects, and media be attending this trade show? Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

AUGUST 11, 2022

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. 77% of business decision-makers found at least one new supplier at the last trade show they attended.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

Golden Spiral

JANUARY 27, 2022

ABM is most powerful when you: Personalize your communication: The more you know about your targets, their pain, and how your solution specifically addresses their concerns, the more productive your ABM will be. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

BenchmarkONE

JANUARY 24, 2019

Launch a new product or service. A Google display ad, paid search, or Facebook ad may only cost a few hundred dollars – but can reach a highly qualified, ready-to-buy audience with minimal hassle. Use Facebook and SEO for local business. Use local language in your Facebook ads (“Hey, Chicagoland business owners!”)

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Envy

MARCH 25, 2019

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Product launches. Trade shows. The sales-marketing divide. Flexible” pricing to close deals. Sad but true.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Webbiquity

SEPTEMBER 29, 2020

New platforms have been introduced, and mature products updated and enhanced. The Product. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Large, in-person events should be happening again by this fall, and for large, complex live event production, G2Planet offers a superior combination of functionality and service.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Pam Didner

NOVEMBER 5, 2022

You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. It’s generally true that if a person applies personal interests to his job, he will enjoy his role more and is likely to be a much more productive team member.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content. ” Do you think it can last?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. If you’ve been staring down the number of leads you drove from last year’s shows, asking yourself when trade shows come back, I am afraid that I have very bad news for you.

Trade Show 104

Trade Show Personalization B2B Amazon 104

Terminus

OCTOBER 20, 2020

And his team has never been so productive. That’s regional things, trade shows, filled events — pretty much everything event related — with the other channels backing it up. And then from a product perspective, taking all those resources that had been put towards events and maybe reallocating to different areas.

Product 26

Product Work Management Marketing Management Allocation 26

SmartBug Media

APRIL 6, 2023

When you have an in-depth knowledge of your target audience(s), it helps to inform messaging, channel selection, product development, content strategy, sales approach, and more. Going to a trade show? Buyer personas are the “secret sauce,” and not just for your marketing team. How do you find data to create buyer personas?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. They’re all on Facebook, they’re all on LinkedIn. That is a false way of thinking for our industry. They’ve all got a smartphone. Yet there is reticence.

Trends 220

Trends Content Marketing Brand Identity Branding 220

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

ClearVoice

OCTOBER 27, 2023

Salespeople knocked door to door to offer product demos to entice customers to make on-the-spot purchases. Some information they ask look for are: Product origins and sourcing Reviews and ratings Return and refund policies Opportunities and Innovations The marketing industry is brimming with opportunities and innovations.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96