Rev
OCTOBER 9, 2019
What I’ve learned is that the actual form of AI we are using is a technology most similar in the marketplace today as Facebook Ad’s Lookalike technology, except this focuses primarily on B2B and is not restricted to a platform, whereas Facebook is focused on B2C and can only really apply the technology within their platform.
NetLine
DECEMBER 23, 2020
Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more. But this product update isn’t only the addition of a handy barometer. AdWords, Facebook Ads, LinkedIn, and any Programmatic tool). Each layer of Enrichment carries a $0.75 premium per enriched lead.
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The Point
MARCH 6, 2013
The basic story is this: in February, Maker’s Mark announced that they would be reducing the alcohol content in their bourbon from 45 percent to 42 percent, ostensibly in order to boost supplies of its product to meet high consumer demand. We have a very special product. We realize we can’t lose sight of that. We Listened.”
Marketing Insider Group
JUNE 3, 2010
Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Instead create personas of people that buy your solutions or products. Know your prospects pain points. Share your thoughts, post a comment.
Industrial Marketing Today
MAY 11, 2010
Company news and industry SIC codes tied for third. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Wait a minute, isn’t that what Content or Inbound marketing is all about? This white paper aims to change that perception of them.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. This will also lower the client’s fear of “you just don’t get it.”
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