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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Colleagues within SAP are doing other types of ABM, including scalable 1: Many, based on the characteristics of the market or the product areas they are supporting. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs? Join him online: Twitter , Facebook , LinkedIn.

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How to Define Social ROI for B2B marketing

Valasys

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

MBA introspects the products that the customers tend to purchase together. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The data from Market Basket Analysis can be extracted to establish an interesting association between products from the data point.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online. According to a report by Loyalty360.org

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Investing in Marketing: Calculate ROI before you Leap

Online Marketing Institute

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

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