WriteSpark

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products.

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E-books: More Than a New Marcom Fashion

WriteSpark

Facebook, Twitter). Consider producing an e-book for a complex product or technology. The call to action can provide a link for immediately taking the next step. You can also embed links to forward the e-book through social bookmarking sites (e.g., Deli.cio.us) and microblogging sites (e.g.,

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Different project types simply have differing needs for a writer's knowledge, skill, and focus. Clear explanations of in-depth, very technical subject matter.

article thumbnail

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Different project types simply have differing needs for a writer''s knowledge, skill, and focus. Clear explanations of in-depth, very technical subject matter.