ViewPoint

FEBRUARY 2, 2011

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JANUARY 31, 2013

When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls. Managers may bristle at the idea of paying sales people to surf the web, Josiane says.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

DECEMBER 12, 2013

And we’ve all received sales calls where we’ve been addressed by the wrong name – possibly the wrong company – and pitched a product we’ve never heard of, let alone considered purchasing. Back to Big Data.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Cable 120

ViewPoint

APRIL 10, 2014

Fridays and Mondays are the worst days to contact prospects as these are the least productive days of the work week. They can be found on Twitter and Facebook.' The best weekday to call is Thursday, followed by Tuesday then Wednesday. On Thursday, the week is nearly over and minds are beginning to focus on the weekend.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

JANUARY 11, 2011

Many are toys but some are real tools that increase productivity and yield. It is increasingly less important for Inside Sales Reps to understand every nuance of their product and market and increasingly more important for them to understand a day in the life of their buyers. Social media has leveled the playing field.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Such as: User Persona: The actual user of the product or service. Buyer Persona: The actual buyer of the product or service (not necessarily the user). What do you do when you leave that bank?

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JUNE 8, 2012

If your customers aren’t on Facebook, do you really need to be there? You’ll also be able to present them with unique products, services, customer support, or experiences. Social media —Understand how often your customers are on social, how they use it and where they use it. Understand why you are where you are.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

APRIL 18, 2012

He describes the argument in the following way: “If social media is becoming more and more an important part in the way that buyers educate themselves about products and services they are exploring, then, frankly, a lot of companies are going to be a little flat-footed right now in terms of being able to really take full advantage of that.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? Produce engaging content. It does.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

SEPTEMBER 12, 2011

” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” ” Benioff asked the question, “Why should I know more about strangers on Facebook than my own employees? Creation of a customer social network and product social network.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

JUNE 15, 2016

Product Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Not to mention grandfathered account and major account assignments, inside vs. outside vs. independent reps, and lead assignments based on product and revenue, and country or state. Inside Sales.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Strategically, what are you trying to accomplish by being on Facebook?’—they

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JULY 11, 2013

B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120