Digital B2B Marketing

JUNE 26, 2012

To yet another, it is a metric from Facebook. At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. Your product name? Recognition of brand or product attributes? Affinity for your product? To another, it means increasing customer retention.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

AUGUST 7, 2012

If you have a freemium product model, if you offer referral bonuses or if you have a collection of free tools, then you have probably realized that inbound marketing does not have to center on your own content. Affinity Is there a strong community around your product? Utility Do you offer something useful for free?

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

OCTOBER 30, 2012

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? We may not have ADD, but we definitely act like it.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

JUNE 11, 2012

Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. You are reinforcing someone else’s thought leadership With positive vendor profiles increasingly available for a fee and an increasing number of smaller firms that even provide product reviews, analyst content has lost much of its lustre.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter. Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 31, 2013

Last quarter, 41% of Facebook’s revenue came from their mobile user base. Facebook (with an estimated reach of 76% of US smartphone users). One thing is immediately clear reading this list: every application here delivers a core service of a company or product. People will find you through friends on Facebook.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. BlueKai makes information from IRI available to marketers on about 100 consumer products I purchase, everything from yogurt brands to soap to coffee to salad dressing.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100