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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check.

Book Review: Website Optimization

WebMarketCentral

Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software." Most entertaining of all is Grehan's view of social networks: "I HATE Facebook! If one more twat invites me to Facebook I'm going round their place with an axe! SEO is dead?

Facebook’s latest move just the tip of the privacy iceberg

grow - Practical Marketing Solutions

This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. But privacy advocates expressed concern, and several called for a Federal Trade Commission examination of the change. They said that although Facebook offers an opt-out it is difficult and ineffective.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. What tips do you have for privacy protection?

Have You Gotten Your Facebook Privacy Checkup?

Vertical Response

Facebook and privacy are two entities that don’t always play nice. The mega social network is no stranger to privacy complaints. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. All rights reserved.

The Ultimate Guide to Facebook Privacy

Hubspot

Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Think about all of the ways we use Facebook and all of the personal information that users share with the social media giant.

Facebook Friday: A Privacy Walk-Through [VIDEO]

Vertical Response

In this episode of Facebook Friday, we discuss privacy settings on the world’s largest social network. We’ll walk you through the eight main aspects of Facebook privacy settings so you can be informed about how you manage your account. © 2013, VR Marketing Blog. The post Facebook Friday: A Privacy Walk-Through [VIDEO] appeared first on VR Marketing Blog.

How Facebook Graph Search Affects Your Privacy [Infographic]

Modern B2B Marketing

by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see. Our previous post detailed what Graph Search is and what it means for your business.

New insights on the future of search, privacy and the inevitability of social media

grow - Practical Marketing Solutions

Facebook does not cause bullying. ” “Privacy is a really difficult issue because the line between personal and private is different for every person. All we You can have local, personal service wherever you go, whatever store you visit.  We all need to approach privacy as a journey and we are all involved in that.” Are they frisking you for Sudoko books?

Digital casualties: protecting your privacy is not fully In your hands

Biznology

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. While privacy is not dead – despite the 320 million results returned by Google in response to that sentence, as of this writing – it’s certainly hurt enough to fit the definition of casualty: “a person or thing badly affected by an event or situation.” And

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

Hubspot

Many of us spend a large chunk of our days sharing lots of professional information on social, whether we''re managing our company''s Facebook account or tweeting pictures of the event we''re attending. In fact 27% of Facebook users strongly dislike other people see posts they didn''t mean for them to see. Of course, s ocial media websites were designed to encourage sharing.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

7 Misconceptions About the New EU Privacy Regulations

It's All About Revenue

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market! Facebook. Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies.

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

Plan 104

If the Beatles ran Facebook

grow - Practical Marketing Solutions

More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. And one last word of wisdom: Privacy! The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. More changes from Facebook …. How about you?

What Could Kill Google and Facebook

Webbiquity

potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. You can’t even find anyone working in the place. Twice. Google. Twitter.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. Let’s assume that the people who would pay for Facebook, like me, never click on ads any way.

Understanding Security and Privacy in Google+

WindMill Networking

In my first column , I said that one challenge with social media from a security and privacy point of view is that “[i]t’s an axiom in security that you can only secure that which you can understand. And while the jury is out on the long-term adoption of G+, a couple of things are clear that make it important to understand the security and privacy aspects of it.

Location-based Apps and 4 Privacy Settings You Should Consider

Ad Your Comment Here

I wrote a piece yesterday in Mashable about important privacy settings to be aware of on location-based apps, specifically how much personal data you’re sharing (and with whom!), Facebook mobile gets new notification controls (knowyourcell.com). Newsworthy Toolkit Facebook foursquare highlight location-based apps path privacy settings SecurityRelated articles.

Should Social Media Marketers Worry About Privacy?

WindMill Networking

Privacy is dead, and social media hold the smoking gun.”. –  Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? Some people might opt for a selective approach to privacy.  They might forgo the time-intensive personal exchanges on Facebook for the seeming professional decorum associated with Google+ shares.  TOPIC: Social Media Privacy.

Google’s new privacy policy is definitely good for Google

Biznology

Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. mean, I want to read the new privacy policy, but I don’t want to spend my day doing it. No, the privacy policy is kind of a legal document. Image via CrunchBase.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads. Check out BuzzFeed’s privacy policy, for instance. Excerpt from BuzzFeed’s privacy policy. Ever taken a BuzzFeed quiz? Horrified?

10 Fast Facts About Facebook

It's All About Revenue

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field. 425 million users took advantage of a Facebook mobile product in December. Now it’s here. The Costs.

Will Facebook users give Graph Search time to evolve?

Biznology

Facebook has recently announced its new Graph Search product. Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Will Facebook’s Graph Search fail? Really?

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. We now  welcome  the scrutiny of strangers by freely sharing the most intimate details of our lives on Facebook, Twitter, and other sites. Why is this new attitude to privacy so bad? Privacy is so 20th century. Get over it. Better

Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?

WindMill Networking

While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing.  And while the world is going crazy about Branchout , the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal.  Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. 

Facebook Integration a Win-Win for Consumers and Marketers

It's All About Revenue

We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. First, they click on a call-to-action in the ad. Product News

The Sense and Spirituality of Facebook at 10

grow - Practical Marketing Solutions

Today is Facebook’s tenth birthday. In one decade, Facebook has become the largest media entity in history, touching a billion people. Facebook is beautiful and inspiring. Facebook has altered the course of nations. third of all divorce filings contain the word “Facebook.” Facebook delivers daily kernels of joy. Facebook generally works.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Among their concerns were loss of privacy and the uncertainty of connecting with strangers. Ironically, less than two years later, people were creating profiles on Facebook with gusto. There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. The latest enhancements have taken a page from both Twitter and Facebook.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? How to Broadcast on Facebook Live. Image Credit: Facebook.

5 Tips for Protecting Your Privacy on Facebook

Sazbean

Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings. Under Accounts in the upper right, click on Privacy settings. Facebook Ads. Facebook’s privacy settings are confusing.

12 Suggested Security and Privacy Guidelines for Social Media

WindMill Networking

Recently a colleague of mine who’s a social media marketer posted a question on Facebook. There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Social Media and Online Security Adobe Acrobat Adobe Flash Facebook Mac OS Microsoft Office Organization Social Media Marketing Twitter

The 2012 Social Networking Privacy Policy

Webbiquity

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton. This is where social networking is going in 2013.

User Apathy Ensures Little Privacy Within Facebook

Biznology

Social Media Marketing Facebook Mark Zuckerberg Privacy privacy settingsImage via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy.

The economics of social media and why the Facebook-WhatsApp deal makes sense

grow - Practical Marketing Solutions

There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. That’s what Facebook is after. The data.