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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). All of the alternatives below have stronger privacy protections built in. Your pricing will vary based on your traffic volume. What to do? all blog posts) Yes(?)

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3 pro tips: How to build brand awareness with ads in email

Liveintent

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022. Think mobile-first, then design for it.

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Campaigns dashboard.

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3 privacy-centric solutions for marketing compliance

Martech

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

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Building Trust Requires Innovation

Customer Experience Matrix

A less obvious instance would be a navigation app that shows traffic conditions and estimated times for alternate routes: it might present what it considers the best choice but also makes it easy for the user to see what’s happening and, implicitly, why the system’s recommendation makes sense.

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Farewell to Third-Party Cookies

Digilant

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA). Only Facebook and Amazon arguably have large enough footprints to compete.

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Burger King’s NFT push: Wednesday’s daily brief

Martech

Remember when Facebook was for reaching college students and recent grads? RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Read more here. iOS 15 and letting go of open rates.