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Building Trust Requires Innovation

Customer Experience Matrix

Trust has been chasing me like a hungry mosquito. It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. The chapter headings suggest she ends up proposing blockchain as the ultimate solution.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 10 min Optimizing CX with Cloud-Based Digital Identity September 27, 2021 Your CIAM system facilitates your customers’ trust in your brand. Rather than web scraping, it will be more transparent. 9 min It’s Data Privacy Day. 17 min Do You Care About Privacy as Much as Your Customers Do?

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Advancing Data Privacy: A Collaborative Approach to Better Regulations 

Martech Advisor

In the United States, the best outcome for data privacy regulation will be achieved when the tech industry, federal government, and consumers collaborate to establish a practical federal standard for data management and privacy protection. Facebook saw ad revenue for advertisements shown in Europe rise by 40% in 2018.

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