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Seven Ways to Increase Your Brand Influence

Webbiquity

Use a comparison tool on their phone to find the lowest price. So, having a coherent multi-channel marketing campaign will serve to get the brand’s information, tips, and advice out to the relevant audience through multiple channels and platforms, optimizing the opportunities for influencing consumer decisions. Image credit: HubSpot.

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5 Tips for Using Social Media in Government

Spiralytics

Indeed, the platform is a powerful tool for communicating with citizens. This article will discuss some tips for effectively using social media in government applications. 5 Tips to Effectively Use Social Media in Government. In particular, you’ll learn some essential social media tips in the context of governance.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.

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How Apple's iOS 14.5 Release Could Impact Advertisers

Hubspot

Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. Apple's New Privacy Policy. While Apple's pivot might seem shocking, it is not the first major tech giant to take action when it comes to data privacy.

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Facebook Unveils Youth Portal to Help Teens Navigate the Network

Hubspot

At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network. According to the statement , penned by Facebook Global Head of Safety Antigone Davis and Global Policy Programs Manager Karuna Nain, the Youth Portal serves a few primary purposes. Source: Facebook.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” HIPAA compliant: @Patient, we have deleted your comment to protect your privacy. Please review our full disclaimer before reading any further.