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How to build a competitive analysis report with examples and tools

Sprout Social

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

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News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

Buffer

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. The Future of Facebook (new audio from Mark Zuckerberg).

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7 Virtual Event Content Ideas (and How Teamlancing Can Help)

ClearVoice

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

highlight to tweet) Don’t just stick to regular social media tactics or blogging. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. User-Generated Content. So what do you do? Partnerships.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

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The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Let's clear up the confusion straight away.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Interestingly, traditional media still remains the most trusted medium of advertising: 60% of people trust traditional media compared to social media (29%). Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Distribute Press Releases.