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| | PAUL GILLIN
OCTOBER 19, 2011 Facebook Tips for Midsize Businesses
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.
| | HUBSPOT
SEPTEMBER 20, 2011 6 Ways B2B Companies Are Using Facebook
Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook. Sharing Videos: Facebook isn't only about text. Like Gate.
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JANUARY 5, 2012 The Ultimate Guide to Marketing With Facebook's Social Plugins
Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. It's Facebook's official "share" button for the web. Your website's newsroom/press room.
| | WEBBIQUITY
NOVEMBER 2, 2010 Book Review: Social Media Marketing
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Networking (Facebook, MySpace, LinkedIn, etc.).
| | DELICIOUS B2BMARKETING
DECEMBER 13, 2010 The State of the Blogosphere 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? general, Social Media Optimization (SMO) remains underestimated.
| | HUBSPOT
MARCH 1, 2012 How to Conduct Competitive Analysis to Step Up Your Content Strategy
For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Press releases. You know the topic of this post, for example, is Facebook because of the slug at the end of the URL. Right? Step 1: Find Where Content Lives.
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HUBSPOT 7 Inspiring Examples of Real-Time Marketing in Action
| FRIDAY, OCTOBER 12, 2012
It’s about relevant messaging, and it's achieved in social
channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social
and PR) are rapidly converging into just … media. Digital channels have long enabled real time optimization of display advertising, but as social
listening and monitoring tools proliferate nearly as quickly as social
media channels, real-time matters more to marketers. Pepsi hired a journalist with full press
credentials to the event. Oxygen Network
Pilots OxygenLive. MORE >>
HUBSPOT How to Recruit & Evaluate Rockstar Marketing Interns
| THURSDAY, MAY 3, 2012
Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social
platforms, blog like they've never blogged before. College and university job fairs - Your future intern should be a go-getter, and go-getters visit job fairs to network
. So when interviewing for any marketing openings, ask for plenty of writing samples
releases, blog posts, newsletter articles, anything! Questions to Ask: 1) Please send me 3-5 writing samples
before our interview. MORE >>
JUNTA 42 Etch A Sketch Wins, Then Loses with Social Media
| FRIDAY, MARCH 23, 2012
Although Ohio Arts just recently sent a box of Etch A Sketch’s to the political candidates as thanks for the support (a great move), I feel they have lost out on a huge opportunity to build their online and social
media assets. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network
. couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook
page. Case Studies Social
Media etch a sketch MORE >>
DELICIOUS B2BMARKETING Blog Marketing Tactics - 10 Tested, Proven Ideas
| TUESDAY, JANUARY 4, 2011
Digital Marketing And Social
Media PR – The Future Buzz Adam Singer on digital marketing and online PR Home About Speaking Consulting Buzz 10 Proven Blog Marketing Tactics You Can Use Today 7 Comments | Leave a comment October 4, 2010 Posted by Adam Singer in Blogging Tweet Just part of what I do as a digital marketer for TopRank Online Marketing is provide consulting to companies who blog in a mix of verticals – including medical technology, marketing, web applications, and recruiting. External networks
should be secondary calls-to-action. Exactly. What did I learn? MORE >>
INDUSTRIAL MARKETING TODAY 5 Things Industrial Marketers Must Do to Attract Engineers and.
| FRIDAY, AUGUST 20, 2010
See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample
kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.” Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. should know — I am an engineer too. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Don’t! All Rights Reserved. MORE >>
- Can Industrial and B2B Marketers Learn Creative Problem Solving. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 20, 2010
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