It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Digital channels have long enabled real time optimization of display advertising, but as social listening and monitoring tools proliferate nearly as quickly as social media channels, real-time matters more to marketers. Pepsi hired a journalist with full press credentials to the event. Oxygen Network Pilots OxygenLive. MORE >>

Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before. College and university job fairs - Your future intern should be a go-getter, and go-getters visit job fairs to network. So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! Questions to Ask: 1) Please send me 3-5 writing samples before our interview. MORE >>

Although Ohio Arts just recently sent a box of Etch A Sketch’s to the political candidates as thanks for the support (a great move), I feel they have lost out on a huge opportunity to build their online and social media assets. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network. couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Case Studies Social Media etch a sketch MORE >>

Digital Marketing And Social Media PR – The Future Buzz Adam Singer on digital marketing and online PR Home About Speaking Consulting Buzz 10 Proven Blog Marketing Tactics You Can Use Today 7 Comments | Leave a comment October 4, 2010 Posted by Adam Singer in Blogging Tweet Just part of what I do as a digital marketer for TopRank Online Marketing is provide consulting to companies who blog in a mix of verticals – including medical technology, marketing, web applications, and recruiting.  External networks should be secondary calls-to-action. Exactly. What did I learn?  MORE >>

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.” Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. should know — I am an engineer too. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Don’t! All Rights Reserved. MORE >>