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How to build a competitive analysis report with examples and tools

Sprout Social

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

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News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

Buffer

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. The Future of Facebook (new audio from Mark Zuckerberg).

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest. When/where is that?

Twitter 114
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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling. Capture and communicate.

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7 Virtual Event Content Ideas (and How Teamlancing Can Help)

ClearVoice

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses.

Content 88
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38% of People Don't Think Twitter Will Fix Platform Abuse

Hubspot

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. presidential election. Kipp Bodnar, HubSpot CMO. Data collected using Lucid.

Twitter 66
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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.