Webbiquity

FEBRUARY 5, 2016

With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. This is a syndication platform that allows you to send search-optimized press releases to any carefully crafted subset of 30,000 journalists and more than 250,000 of their opt-in news subscribers.

Budget Programs 100

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SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Facebook.

PR 100

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MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

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NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

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DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

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MARCH 10, 2011

The January 25 revolution in Egypt gained a major foothold as a result of social media tools like Facebook and Twitter. Protesters used social media like Facebook and Twitter to show outsiders exactly what was happening on the ground, plan and arrange protests and the governmental and military response to the protesters.

Social Media 100

Social Media Effectiveness Media Transparency 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JUNE 8, 2010

The jury is still out on Facebook’s effectiveness for the B2B market. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Social media is in the press every day. Share this on Facebook. Use a URL shortener like bit.ly Share this on Bebo.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

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MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 100

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NOVEMBER 29, 2010

Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Certainly much of the content on corporate sites is inappropriate for linking from Wikipedia: product feature-benefits pages, “why buy from us,&# press releases, etc.

Wikipedia 100

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NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

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FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Subscribe to the comments for this post?

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

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JULY 8, 2013

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Meetings: it’s highly likely that Google Glass will be banned at business events and meetings.

Google 100

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FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. number of industry press mentions last month for your company and its top competitors); and performance metrics (e.g.,

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

SEPTEMBER 9, 2013

Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. • Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

Paid Content 100

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NOVEMBER 5, 2019

B2B buyers are often more pressed for time than the average consumer, making page speed even more essential for B2B marketing. Press releases. High-level decision makers are also pressed for time. Facebook is quickly becoming the second-most popular B2B social network. Educate Your Buyers. White papers. Case studies.

Paid Content 239

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MAY 3, 2011

Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. Entertainment Network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

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AUGUST 19, 2021

There are many tools at your disposal to help, such as Google Analytics, Facebook Insights, Social Mention, Answer the Public, and more. Press releases. What are they looking for in a new product? New features? New integrations? What’s their ideal price point or budget? Some of the more common channels you can use are: Social media.

Product 273

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JANUARY 26, 2021

Earned media (press / media relations, influencer marketing ). A bit of further refinement led to the current best practice model for WPO, the POSEEE approach: Paid advertising (Google search/display/remarking ads, LinkedIn sponsored posts, Facebook ads, native advertising, etc.). Web Presence Optimization: The Present.

Paid Content 363

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JULY 9, 2019

YouTube is a must, but Facebook has proven to be almost as essential in many industries as well. Social videos designed for Facebook might not work as well in Twitter because of this. Since they are very broad in their goals, these videos work best in the awareness stage of the buyer’s journey (the top of the funnel). Product Videos.

Top of Funnel 278

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APRIL 12, 2022

Once you know what people are saying about you, you can gather all these statements and publicly address them through a press conference or video statement. Here are the steps you can take to make your social media account more secure: Create a Facebook Business Account (Now called Meta Business Account).

Social Media 279

Social Media Marketing Management Media Guidelines 279

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APRIL 14, 2014

What do 73% of reporters say press releases should contain? The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

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OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Be active on social media, especially Facebook and Instagram. You can find the full webcast replay here.

SEO 210

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JULY 14, 2015

Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. Facebook users and 58% of those on Pinterest are age 35 and older.

Stats 80

Stats PR Social Media Social Marketing 80

Webbiquity

MARCH 31, 2014

On the importance of content in both PR and SEO, for example, Lisa writes: “Everything in search” is about content, and “when you think about it, everything in public relations is about content—via a press release, media story, blog post, image, or executive bio.”

PR 100

PR Paid Content Public Relations Press 100

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JULY 22, 2014

What role do press releases play in PR today? A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

PR 100

PR Paid Content Blogger Outreach 100

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OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read?

Paid Content 100

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JULY 21, 2016

Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. Don’t Rely On Press Releases. Press releases still have their place, but they can no longer be relied upon as the way to get your client’s news out there.

PR 100

PR Creativity B2B Press 100

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JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). and how to leverage Flickr through blogs, articles, Facebook and other tools. and how to leverage Flickr through blogs, articles, Facebook and other tools.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 6, 2015

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What do PR pros need to know about SEO?

PR 100

PR Tips Best Practices Press 100

Webbiquity

NOVEMBER 3, 2014

Press releases (51%). LinkedIn rules, Facebook…not so much. ” Just 41% of B2B marketers, however, say that Facebook is effective for content delivery. That’s nearly a mirror image of the B2C content marketing world , where 90% of marketers rely on Facebook but just 51% use LinkedIn. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

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JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Time to Kill the Press Release? Facebook For CRM , Monday, July 19, 2010. Share this on Facebook.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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FEBRUARY 2, 2017

Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. Sample review: “After using it (Sortd), you’ll be hard-pressed to imagine this tool isn’t going places. 3: The Nine Best Facebook Marketing Tools. #4:

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

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APRIL 17, 2013

PR isn’t just “press releases” (and anyway, you should actually be writing optimized news releases, worthy of the attention of prospective buyers as well as journalists); it also includes citations and quotes in industry news stories, bylined articles, formal product reviews, customer stories, and speaking opportunities.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

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AUGUST 9, 2016

Sample review: “Building a multimedia press release is hard. Create a multimedia press release in your own custom-branded newsroom, and Prezly automatically generates an email version that you can pitch to journalists. 3: The Nine Best Facebook Marketing Tools. #4: 1: Best Online Business Tools Series Kicks Off Today. #2:

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

AUGUST 4, 2015

And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. His latest book, “The Ultimate Guide to Optimizing Your Website ” from Entrepreneur Press is available in bookstores nationwide.

Work Management 100

Work Management Marketing Management SEO Domain 100