Biznology

JUNE 26, 2018

Whether or not these hallowed influencers actually Tweet, Facebook, or blog about my clients, the simple actions they take in direct reaction to my email outreaches is at least one solid touch towards the seven touches required to convert someone from being a stranger to becoming an advocate. That’s branding.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

APRIL 22, 2015

LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook. Facebook wins the social channel popularity battle with brands in Australia, with LinkedIn coming in quite a distant second.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Do not start believing your own press clippings. Facebook caught on because of this.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media. “Off to the races!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 27, 2016

One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. So while it’s sort of a minor betrayal that I am using Sprout Social’s Bambu, I also received their press release in a cold email from Rachel Lira of WalkerSands that started with “ Hi there.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

APRIL 25, 2017

Please press play on the below media player embed and enjoy the signal through the noise! Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Now it’s up to you.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 4, 2013

At minimum, press releases and other media relations assets need to use the right keywords and URLs they list within them. I lost count of the press releases that used only branded words and pointed only to the home page. I lost count of the press releases that used only branded words and pointed only to the home page.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JULY 10, 2015

You should choose the tools that help you become the most effective with your social media marketing and press relations. Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. As with any free tool, there are pros and cons to Facebook Insights.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

DECEMBER 13, 2011

If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. The same goes for WordPress and Facebook and Twitter. If you’re spending more money on tech than talent, don’t.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JANUARY 11, 2016

If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. If they have been successful for decades and no major bad press came to our attention, it probably meant that they were reliable enough.

Privacy 80

Privacy Startups Amazon Barriers 80

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

DECEMBER 18, 2013

Digital Divide (Photo credit: Free Press Pics). Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. Facebook seems to be doing OK with their one billion users, despite having five or six billion people not adopting it yet.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

JULY 16, 2013

Well, like I said in the beginning, it can be as simple as just dumping in each and every newsletter, announcement, and press-release, verbatim, you have ever written into your blog, marking each post with the date that that particular post occurred. There’s nothing wrong with that — not everything needs to be value-added.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

OCTOBER 26, 2011

You’d be hard-pressed to find any one- or two-word names where someone hasn’t staked their claim to the domains. Same for Facebook, YouTube, and any other social media service that you are using. For names that are not trademarked, this is akin to a land rush. countries concerning social media names.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

DECEMBER 24, 2012

It seems that just as small businesses have begun to master the art of social media efforts , like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again. Does your business need a mobile app? If you are automatically shaking your head no, then you might want to think again. Mobile Roadie.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

NOVEMBER 26, 2013

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? And so is press secretary Jay Carney.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. It might seem like a millstone, but please reframe it as a labor of love.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

FEBRUARY 5, 2013

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?”

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. The same thing goes with tweets and Facebook Page posts: go ahead and bring stuff down if you have second thoughts. Why does it happen? No form, no objective.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

SEPTEMBER 18, 2013

Successful content marketing depends on getting your story told as much by folks on Facebook and Twitter as it does coverage in the New York Times (not that that’s such a bad thing). Because, content marketing isn’t just “build it and hope somebody comes.” ” Only you’re not just looking for journalists.

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

MARCH 29, 2016

When I discovered the new gym, the Penrose 9Round, I took some Instagrams and checked in via FourSquare /Swarm and then checked in at Facebook. What was happening was that there were four or so 9Round gyms sharing the same Facebook Page , 9Round NOVA. Facebook is location-aware. The 9Round at Penrose Square didn’t exist.

Profiling 80

Profiling Facebook Training Class 80

Biznology

SEPTEMBER 25, 2012

You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.

Business 80

Business Twitter Work Management Social Media 80

Biznology

APRIL 9, 2012

Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Thank you, Facebook, for collecting all that data about our interests and likes – and turning them into ads. SEO is an essential digital media marketing tactic. That’s 1 trillion gigabytes!)

PR 80

PR Tips Public Relations Work Management 80

Biznology

DECEMBER 14, 2010

Want more press? Sure, search engines and social sites like Google and Facebook aggregate loads of people. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Selling business-to-business?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

JANUARY 8, 2013

It can even include press releases, content, links, visions, business plans, philosophies, ethical stances, and “best of” content — content that at one point was timely but is now not so much stale but not exactly current. Advantages of Using Hashtags on Facebook (techpluto.com). Rock Your Rank with Network Blogging!

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Biznology

NOVEMBER 19, 2010

There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc., This would be the Facebook Places , Groupon, Yelp, foursquare kind of sites that offer specific offers to the SMB to use. Image by renaissancechambara via Flickr. by Frank Reed.

SMB 80

SMB Internet Marketing Work Management Google 80

Biznology

JANUARY 26, 2011

The reasoning always went that some stories are so unfair that it is best "not to dignify them with a comment," the idea being that responding to the spurious charges just "kept the story alive" in the press. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

AUGUST 14, 2012

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

JANUARY 11, 2012

The Web gives every customer a printing press that competes with yours, but are you reading what they are writing? I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?

Social Media 80

Social Media Social Marketing Media Wikipedia 80

Biznology

OCTOBER 11, 2011

Any more and we maybe get only a tweet or a Facebook Like. One cannot assume that anyone knows what a press release is, or a social media release or what PRWeb is or, heaven forbid, how to keep an embargoed message holy. We need to be clear in our email that we want a post and the pitch to be shared with the readers of the blog.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

AUGUST 6, 2012

Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. But in the age of Penguin, high-quality, relevant internal links can help with ranking. Blogger Outreach. Social Sharing.

Google 80

Google Ad Building Domain Blogger 80

Biznology

AUGUST 26, 2010

Press releases about new offerings or re-introductions of existing offerings can serve to ignite some interest in your existing customers. Introducing a Facebook presence does a lot to inject a "modern" feel to your company. Just starting a corporate blog can serve to be enough to ignite your business' dying embers into a new flame.

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

MAY 12, 2015

Facebook is a two-way-street and all you’re doing is dropping links and talking, talking, talking — though many of you are absentee parents. Sorry, earned media isn’t enough on Facebook. Paying is important in order for you to move through the noise. Boost, I tell you, boost!

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

JANUARY 12, 2021

Second, especially for platforms like Facebook, it is very much a “pay to play” game. For Facebook and many other major platforms, you have to spend a certain amount to even be assigned an account rep. If you don’t have a clear line of sight, getting an answer to “Which individual pressed the button and posted that?”

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Biznology

FEBRUARY 7, 2019

Google, YouTube, and Facebook use AI in the algorithms that determine which websites, videos, and shares you see on their respective platforms. The Associated Press, Washington Post and other media outlets routinely use AI to develop content and create rough drafts — and not so rough drafts — of articles for publication.

Work Management 147

Work Management Amazon Press Youtube 147