Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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Storytelling Paid Search Agency Planning Work Management 70

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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Storytelling Media Television marketing Social Media 54

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

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Storytelling Trends Planning Paid Search Agency 53

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Are your virtual stores linked?

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Facebook Tips Lock-In Work Management 103

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

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Social Media Storytelling Media Marketing & Strategy 101

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

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Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

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Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

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Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

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Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 84

Convince & Convert

APRIL 13, 2016

From a storytelling perspective, the variables can provide the tension that makes a story compelling. The stories and stunning visuals associated with farming make video an excellent storytelling device. With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season.

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Facebook Social Media Storytelling Video Marketing 105

Marketing Insider Group

JULY 27, 2021

As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions.

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Terms and Conditions Content Marketing Management Interactive Marketing 360

Engagio

JUNE 20, 2018

Matthew is a writer, master storyteller and former Pixar animator (25+ years). His clients include Adidas, Target, Coke, Procter and Gamble, Facebook, Warner Brothers, Sony, and Google. As you can see, a business can use the post of storytelling too. Here are some of the top takeaways from the presentation. – – –. “My

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Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. LinkedIn is a great channel to utilize.

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Case Studies Case Study Studies Top of Funnel 282

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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Content Standard

JANUARY 6, 2017

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your Facebook audience’s enthusiasm seems to be waning without promotional spend. Maybe it’s time to bring your social media and video marketing strategy into the present day. A Growing Wave.

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Facebook Video Marketing Youtube Budget Programs 73

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Stories make presentations better. Business’s Storytelling Problem.

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Storytelling Content Marketing Paid Search Agency Content 140

Champion Communications

JUNE 7, 2023

And for those who still use Meta (Facebook), let’s face it, although the social media platform still has billions of users, it’s not what it once was. The need to get clever about tight storytelling has never been more important. The Bread and Butter Will Remain the Bread and Butter, it might just be presented differently.

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Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Storytelling Enterprise Management Brand Identity Branding 52

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how?

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Social Media Social Marketing Examples Planning 126

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Yes, we love Keywee!

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Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

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Social Media Media Storytelling Social Networks 120

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

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Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Sprout Social

SEPTEMBER 2, 2022

When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way. This course gets you comfortable with Excel and shows you how to create high-level data visualizations to make storytelling with data easy.

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Social Media Training Course Resources 117

Content Standard

APRIL 23, 2015

The manager in charge collects the performance results and presents a report to his bosses portraying how successful the efforts are. As far as the company is concerned, brand storytelling is a success. Joe has no recollection of who put that ad in his Facebook feed, leaving no impact on him whatsoever. Reality check.

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Storytelling Enterprise Management Effectiveness Brand Identity 40

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. The tools are there: Pinterest, Facebook, Twitter, you name it. Anytime, anywhere. Benefits require investments.

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Storytelling Paid Search Agency Video Marketing Ads 51

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

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Marketing Insider Group

JULY 23, 2014

Late last year I shared the 25 best presentations of the year on slideshare. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. geekingout ).

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Best Practices Storytelling Internet Marketing Mobile Marketing 100

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Contently

MARCH 30, 2020

We’ve seen this with a lot of our coverage of Facebook’s algorithm over the years—a big initial spike, and then a smaller long-term tail as it’s still shared over social and ranks for longer-tail search terms. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

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Paid Content Paid Search Agency Content Marketing Planning 194

Liveintent

SEPTEMBER 23, 2020

This means that online users are spending time reading and interacting with content, presenting a golden opportunity for digital publishers to polish up older content and ramp up the production of new content that readers want right now. But email newsletters, with a 53% increase in engagement rates, were a close second. Entertain to engage.

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Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Zoominfo

MARCH 14, 2018

In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different? If you’d like to hear from Jay himself and even ask him a question or two, join us for a live Facebook Q&A on March 21 st ! Same is lame.

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Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. presentations, demos, videos, mockups, microsites, etc.). What’s a persona?

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Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner. Why Social Media Marketing Matters 1.

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Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Emotional Content That Galvanizes Its Audience. Story-Centric Email Campaigns.

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Top of Funnel Peer-to-peer Content Marketing Planning 111