WriteSpark

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. by Sylvia Montgomery.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. by Sylvia Montgomery.

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E-books: More Than a New Marcom Fashion

WriteSpark

Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. Facebook, Twitter). So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Deli.cio.us) and microblogging sites (e.g.,

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Well structured, coherent presentation of all content in the document. Different project types simply have differing needs for a writer's knowledge, skill, and focus.

article thumbnail

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Well structured, coherent presentation of all content in the document. Different project types simply have differing needs for a writer''s knowledge, skill, and focus.